Inspiring Tiger Conversations

For the second year, I had the honor of presenting at the Inspired You conference. My goal was to share powerful and swift moves to managing career growth including all my favorite topics: Planning, Discover Your Strengths and Tiger Conversations, along with the meaningful nuggets I’ve collected along the way, and a few favorite quotes. […]

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IEG 2017 Sponsorship Resources

Paula is honored to be facilitating two lively round table discussions on her favorite topics focusing on developing a sponsorship sales plan and process at the 2017 IEG Conference in Chicago. Download these resources from her presentations: Developing a Sponsorship Sales Plan The ideal strategic planning process begins at the top of an organization with […]

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The Art and Science of Sponsorship Pricing

One of the toughest questions facing the sponsorship industry is: How do I price my proposal?  The simple answer is that it’s a combination of art and science. I recently spoke at the IAFE Sponsorship and Marketing Conference in San Antonio, and along with my presenting partner we tackled sponsorship pricing. Many smart people have […]

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Caravel Marketing Welcomes Award-Winning Sports Sponsorship Pro

Brian Jones joins the team as Strategic Partnership Consultant Caravel Marketing, a national consulting firm specializing in sponsorship marketing, welcomes Brian Jones as its Strategic Partnership Consultant. Jones brings a wealth of experience and passion to Caravel’s strategic planning and partnership development efforts. Most recently, Jones was Vice President of Business Development for Seattle Sounders […]

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Hiring the Right Sponsorship Team

Are you considering making a change in your sponsorship sales management or adding a new team member in 2017?  Recently I facilitated a roundtable discussion at the International Association of Fairs and Exhibitions (IAFE) conference on the pros and cons of managing sponsorship efforts with internal staff members vs. hiring an external agency. Before you […]

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Hoist Your Sales by Implementing a Sales Process

A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular, and serve as a management tool. Through our years of experience, we have refined a sales process […]

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Looking for Good Luck? Meet Preparation.

As the Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.”  Does your organization have an abundance of opportunities and good fortune?  Seneca would likely argue that without preparation neither is possible. Wishful thinking may bring you some luck, but identifying and maximizing opportunities requires a thoughtful plan. I recently asked a […]

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Sponsorship Adventures Presentation at the Oregon Fairs Association Annual Convention

I was honored to present at the 2016 Oregon Fairs Association annual convention recently. The attendees embody the conference theme, “Pride in our Past, Faith in our Future”. I was inspired by their curiosity, smart questions, and willingness to explore new ways of looking at sponsorship. My presentation “Sponsorship Adventures” focused on the pressures and […]

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Discover Your Strengths

I was privileged to speak recently at the InspiredYou conference.  This event is designed especially for women to explore the question “What do I WANT to do,” rather than “What do I HAVE to do”, discover new sources of inspiration, and learn about resources to help guide this exploration. My presentation titled “Discover Your Strengths” […]

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Fairs or Football: Which is the biggest score?

Sports sponsorships are valuable, particularly from a branding and hospitality standpoint, but if you really want to engage consumers, your money might be better spent on Fairs. Fairs aren’t as sexy as professional football when it comes to sponsorship. However, you can’t deny that millions of people visit State Fairs every year for thrill rides, baby […]

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