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Seafair Enlists Caravel Marketing to Develop Strategic Partnerships to Take Seattle’s Annual Summer Festival to the Next Level

Seafair has enlisted the expertise of Caravel Marketing, a Seattle-based company specializing in partnership marketing, to take Seattle’s annual 10-week summer festival to the next level. This collaborative partnership will help Seafair develop new partnerships with the business community to reach new audiences, increase attendance and engage the community. “This is an exciting time of […]

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Now Hiring: Sponsorship Manager

Caravel Marketing is a rapidly growing company specializing in partnership marketing. We develop strategic plans to increase sponsor value and accelerate performance, and connect companies and properties to create meaningful partnerships. We are a small but mighty company where integrity, courage and grit guide our purpose to be the best sponsorship and event marketing firm […]

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Inspiring Tiger Conversations

For the second year, I had the honor of presenting at the Inspired You conference. My goal was to share powerful and swift moves to managing career growth including all my favorite topics: Planning, Discover Your Strengths and Tiger Conversations, along with the meaningful nuggets I’ve collected along the way, and a few favorite quotes. […]

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IEG 2017 Sponsorship Resources

Paula is honored to be facilitating two lively round table discussions on her favorite topics focusing on developing a sponsorship sales plan and process at the 2017 IEG Conference in Chicago. Download these resources from her presentations: Developing a Sponsorship Sales Plan The ideal strategic planning process begins at the top of an organization with […]

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The Art and Science of Sponsorship Pricing

One of the toughest questions facing the sponsorship industry is: How do I price my proposal?  The simple answer is that it’s a combination of art and science. I recently spoke at the IAFE Sponsorship and Marketing Conference in San Antonio, and along with my presenting partner we tackled sponsorship pricing. Many smart people have […]

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Caravel Marketing Welcomes Award-Winning Sports Sponsorship Pro

Brian Jones joins the team as Strategic Partnership Consultant Caravel Marketing, a national consulting firm specializing in sponsorship marketing, welcomes Brian Jones as its Strategic Partnership Consultant. Jones brings a wealth of experience and passion to Caravel’s strategic planning and partnership development efforts. Most recently, Jones was Vice President of Business Development for Seattle Sounders […]

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Hiring the Right Sponsorship Team

Are you considering making a change in your sponsorship sales management or adding a new team member in 2017?  Recently I facilitated a roundtable discussion at the International Association of Fairs and Exhibitions (IAFE) conference on the pros and cons of managing sponsorship efforts with internal staff members vs. hiring an external agency. Before you […]

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Hoist Your Sales by Implementing a Sales Process

A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular, and serve as a management tool. Through our years of experience, we have refined a sales process […]

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Looking for Good Luck? Meet Preparation.

As the Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.”  Does your organization have an abundance of opportunities and good fortune?  Seneca would likely argue that without preparation neither is possible. Wishful thinking may bring you some luck, but identifying and maximizing opportunities requires a thoughtful plan. I recently asked a […]

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Sponsorship Adventures Presentation at the Oregon Fairs Association Annual Convention

I was honored to present at the 2016 Oregon Fairs Association annual convention recently. The attendees embody the conference theme, “Pride in our Past, Faith in our Future”. I was inspired by their curiosity, smart questions, and willingness to explore new ways of looking at sponsorship. My presentation “Sponsorship Adventures” focused on the pressures and […]

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