Glenview Park District
The Glenview Park District identified a need to develop and centralize an organization-wide initiative to increase revenue and improve its sponsorship operating systems. Caravel was enlisted to review the existing program and to provide recommendations for a more holistic approach to sponsorship marketing.
Caravel performed an in-depth assessment of the park district’s sponsorship program, identified industry best practices, and determined attainable sponsorship goals and outcomes. A proposed operational structure, sales process and pricing of assets were recommended to ensure the success of future initiatives.
Caravel set up the Glenview Park District for success with a comprehensive sponsorship plan, a prospect database and sales materials. The organization extended its partnership with Caravel, retaining the team for the second phase of the project, including guiding the organization through the integration of recommendations and launching the new sponsorship initiative.