Glenview Park District
“The amount of research was amazing, we are thrilled with the result. Your recommendations were spot on.” – Jena Johnson
Scope of Work:
Caravel Marketing was retained in 2016 to perform a detailed review of the park district’s sponsorship program and provide insights & recommendations to centralize a strategic, sponsorship initiative across the organization, increase revenue, and improve operating systems. Following an in-depth assessment, Caravel provided recommendations for goals and timelines, packaging and pricing of assets, sales process, operational structure, and industry best practices. Caravel also developed new sponsorship materials including a prospect database, presentation and proposal templates.
The report was presented to the district’s leadership and Board of Commissioners. Caravel has been retained for phase two of the project and will guide the organization through the implementation of the adopted recommendations, and launching of a new sponsorship initiative.