Oklahoma State Fair
sponsorship, rebranding, technology consulting
“Your report was very insightful and will challenge our thinking. We look forward to continuing this venture with the Caravel team.” – Tim O’Toole
Scope of Work:
Caravel Marketing was engaged to conduct a thorough assessment of three critical areas in the organization: Sponsorship, Technology, and Branding. Caravel provided a robust insights and recommendations report to guide and support the team’s efforts to integrate and accelerate growth within each area. Our assessment included a detailed review of the current sponsorship efforts including an evaluation of the current operating model, sales processes, and existing sponsor programs. A review of the existing technology platforms and digital marketing efforts was conducted to evaluate the effectiveness of the current digital programs, how data is integrated, and to identify the revenue potential.
Caravel was hired for a second phase to facilitate the development of an operating plan for 2017, support the sponsorship sales efforts, create new sponsor materials, and integrate and maximize various digital platforms.