Oregon State Fair
“Caravel changed the conversation with sponsors, established a higher value and delivered huge results.” – Don Hillman
Scope of Work:
Caravel Marketing was retained from 2014 to 2016 to create integrated sponsorship programs and secure new sponsors for the Oregon State Fair.
We initially developed a detailed sponsorship plan that included a SWOT assessment, review of current assets and benefits, and suggested pricing guidelines. Caravel then developed new sponsorship tools including presentation materials, a prospect database, prospect letters and contract templates. We also outlined and implemented industry best practices to set clear expectations and ensure smooth execution of the sponsorship programs.
Sponsorship revenue has increased 200% in three years. Beyond delivering triple-digit revenue growth, Caravel also helped Oregon State Fair
re-prioritize, re-package, re-price program elements to provide more value for sponsors and Fair visitors.