Seattle Center

Business Development and Sponsorship Consulting

Challenge
Seattle Center, a 74-acre campus located in the heart of Seattle, hosts 500 programs, 5,000 shows and events, and 12 million visitors every year. In 2013, the organization set out on a mission to grow its sponsorship initiatives and employ a more strategic approach to incorporating partners into programming.

Solution
Caravel was retained to develop and negotiate sponsorship marketing programs designed to integrate seamlessly into Seattle Center’s beautiful campus. Customized programs were created that benefited visitors, enhancing their overall experience, while at the same time achieving the marketing objectives of the sponsors.

Outcome
Contract negotiations led by Caravel resulted in multi-year official partnerships with big brands including Coca-Cola, Starbucks, Alaska Airlines and T-Mobile. Since 2013, Seattle Center has continued to entrust Caravel in the management of its sponsorship programs.