University of Washington

strategic sponsorship planning & representation

“Smart, experienced, a great negotiator, always asks insightful questions.” – Nicole Dierks

Scope of work:
Caravel Marketing conducted a campus-wide assessment, evaluated the opportunity for a broad sponsorship initiative, and developed an Integrated Sponsorship Strategy for the University of Washington. The plan detailed an analysis of the current situation, and a comprehensive business plan. Interviews, research, and focus groups informed the plan development along with applying industry standards and best practices.

Following adoption of the plan by senior University leaders, Caravel helped UW implement the recommendations by consulting on the formation of a new Sponsorship Marketing department and executing two “signature partnerships” with Coca-Cola and Starbucks.