University of Washington

strategic sponsorship planning & representation

“Smart, experienced, a great negotiator, always asks insightful questions.” – Nicole Dierks

Scope of work:
Caravel Marketing conducted a campus-wide assessment, evaluated the opportunity for a broad sponsorship initiative, and developed an Integrated Sponsorship Strategy for the University of Washington. The plan detailed an analysis of the current situation, and a comprehensive business plan. Interviews, research, and focus groups informed the plan development along with applying industry standards and best practices.

Results:
Following adoption of the plan by senior University leaders, Caravel helped UW implement the recommendations by consulting on the formation of a new Sponsorship Marketing department and executing two “signature partnerships” with Coca-Cola and Starbucks.