IEG 2017 Sponsorship Resources

Paula is honored to be facilitating two lively round table discussions on her favorite topics focusing on developing a sponsorship sales plan and process at the 2017 IEG Conference in Chicago.

Download these resources from her presentations:

Developing a Sponsorship Sales Plan

The ideal strategic planning process begins at the top of an organization with the development of initiatives that support the mission and vision (no more than 3-5). Read more…

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Implementing a Proven Sales Process

A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular, and serve as a management tool. Read more…

Download Presentation (PDF)