Our name originates from the 15th century caravel ship, whose speed and agility earned it the esteemed reputation as the best sailing vessel of its time.
We know, awesome right?
Like the ship, Caravel is adaptable and versatile, allowing us to move swiftly and efficiently to reach your goals.
It also means we use lots of sailing analogies. Apologies in advance.
Caravel’s sponsorship experts are on the cutting edge!
They bring in-depth knowledge of the sponsorship initiatives of many local, regional and national companies and properties. They help Caravel clients tap into the advantages of sponsorship marketing by applying expertise of industry standards and trends, sponsorship buying and selling experience, the latest industry research and an extensive network to exceed expectations on every project.
The Caravel team quickly identifies areas for growth, solves your big problems and uncovers new opportunities. We analyze every aspect of your sponsorship program, share our unique perspective and deliver solutions to accomplish your goals.
FOUNDER & CEO
Paula is a sponsorship industry leader who has mastered the art and science of sponsorship over 30 years of experience in sponsorship, media, sports, major events, and entertainment. Paula is the CEO of Caravel – a national consulting company specializing in strategic sponsorship and partnership marketing. Paula is also the founder of Sponsorship Mastery – an organization dedicated to improving individual and organizational sponsorship performance.
Paula has bought and sold sponsorships for everything from multi-million-dollar naming rights to racing pigs. She a results-driven leader known for developing winning strategies, fostering bold ideas, increasing revenue, and creatively connecting the right partners. She has had the good fortune to work with a countless number of iconic events and major brands.
Paula also serves on the Board of Directors for the Red Cross, Seattle Sports Commission, Washington Fairs and Events Association (WFEA) and as a Mentor for Women in Sports and Entertainment (WISE). She is outdoorsy and often can be found navigating the waters of the Pacific Northwest, hiking trails, or perfecting her swing on the golf course.
What item would you bring if you were deserted on an island? My 9 Iron
Favorite sports team? Special Olympics Team Washington!
Favorite song to sing in the shower or to get you amped in the morning? Journey’s “Don’t Stop Believin'”
Best live event memory? So many… Sydney New Year’s Eve Fireworks
Most unusual job you’ve ever had? Blackjack dealer
Any hidden talents? Roller-skating
Words to live by? Today is the 1st Day of the Rest of Your Life
Michael is a leader in working with organizations and teams to develop strategic sponsorship marketing initiatives that meet and exceed her clients’ goals. A master facilitator, revenue generator, team builder and vision activator, she most recently served as vice president of sales and event sponsorship for iHeartMedia in Minneapolis, Minnesota where she led, coached and trained teams that exceeded sales and sponsorship goals. Throughout her career, Michael has transformed organizations, created new departments, organized startups and enhanced the effectiveness of individuals and teams. Previous roles have included chief operations officer, marketing strategist, consultant, coach and performance coach to top executives and entrepreneurs.
Michael’s international development and women’s empowerment interests have provided opportunities for her to consult and conduct fieldwork to support social entrepreneurs in Haiti, Africa, India and Nepal.
What item would you bring on a deserted island? The book Atlas Shrugged by Ayn Rand.
Favorite sports team? NDSU Bison football
Favorite song to sing in the shower or to get you amped in the morning? So What, Pink; Think, Aretha Franklin
Best live event memory? Johnny Hallyday performance under the Eiffel Tower, Paris
Most unusual job you’ve ever had? Sold books door to door
Words to live by? 100% possible, 100% of the time
SENIOR MARKETING & EVENT MANAGER
Alexandra brings over a decade of marketing and event production expertise in the non-profit and corporate sectors. Her experience ranges from managing national ad and fundraising campaigns, niche product and brand marketing, to large-scale event production. Alexandra’s combined creative and strategic talents have helped her excel across a multitude of marketing disciplines including customer experience, market research, data analysis, and content management for a range of digital platforms. Alexandra is fueled by an ambitious personality and a fervor for projects that ignite her innovative and unconventional strategic thinking abilities.
Alexandra is an advocate for the arts and has volunteered on boards and task forces to support the vitality of the regional arts and culture community. On weekends she enjoys getting out in nature or exploring the city with her daughter Kayla and their dog Scallywag.
What item would you bring if your were deserted on an island? Regé-Jean Page
Favorite thing to do on the weekend? Anything related to my Jeep… fix it, drive it, crawl over things in it.
Favorite sports team? Seattle Mariners
Most unusual job you’ve ever had? Creating window displays at a vintage shop. Loved it!
Any hidden talents? Don’t know if it’s a talent, but I love fixing old clocks.
Go-to morning drink? Blue Bottle Coffee
Working collaboratively and responsively with her clients–who’ve ranged from national consulting firms to small, family-owned businesses–Shannon excels at translating ideas into powerful visual messaging. She brings over 13 years of design experience, in print, web, and identity work of all sorts.
Favorite thing to do on the weekend? Home renovation projects.
Cats or dogs (or dinosaur)? Chickens, ducks, and dogs currently.
Most unusual job you’ve ever had? Playing a patient for medical student training.
Any hidden talents? I can ride a 5ft unicycle!
Go-to morning drink? Counter Culture black coffee made with an areopress.
Five (or less) words to live by? You are not your thoughts.