We navigate sponsorship
skillfully and artfully.
Behind the name
Our name originates from the 15th century caravel ship, whose speed and agility earned it the esteemed reputation as the best sailing vessel of its time.
We know, awesome right?
Like the ship, Caravel is adaptable and versatile, allowing us to move swiftly and efficiently to reach your goals.
It also means we use lots of sailing analogies. Apologies in advance.
Caravel’s sponsorship experts are on the cutting edge!
They bring in-depth knowledge of the sponsorship initiatives of many local, regional and national companies and properties. They help Caravel clients tap into the advantages of sponsorship marketing by applying expertise of industry standards and trends, sponsorship buying and selling experience, the latest industry research and an extensive network to exceed expectations on every project.
The Caravel team quickly identifies areas for growth, solves your big problems and uncovers new opportunities. We analyze every aspect of your sponsorship program, share our unique perspective and deliver solutions to accomplish your goals.
Paula Beadle
FOUNDER & CEO
Paula Beadle is a partnership marketing thought leader and sponsorship industry trailblazer. Over her illustrious 30+ year career in sports, entertainment and life-style events Paula has been recognized as a transformative leader who drives growth, creates innovative strategies and builds high performing teams. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
Paula is the Founder & CEO of Caravel, a national consulting company specializing in strategic sponsorship and partnership marketing. Caravel develops winning strategies, fosters bold ideas, increases revenue and creatively connects the right partners. Paula’s reputation as a results-driven leader stems from success buying and selling a range of diverse sponsorships, including securing multi-million-dollar naming rights partnerships, forging renown purpose driven partnerships, and a track record for developing long-term signature partnerships with iconic events and global brands.
Paula is also the Founder & CEO of the Sponsorship Marketing Association. Paula is a visionary leader and an avid champion of the industry. She founded SMA to strengthen, unify and advocate for the industry’s continued growth. Paula is on a mission to help marketers master the art and science of sponsorship.
Paula is a sought-after speaker, a Mentor for Women in Sports & Entertainment (WISE) and serves the Red Cross, Seattle Sports Commission and Washington Fairs and Events Association.
- What item would you bring if you were deserted on an island? My 9 Iron
- Favorite sports team? Special Olympics Team Washington!
- Favorite song to sing in the shower or to get you amped in the morning? Journey’s “Don’t Stop Believin'”
- Best live event memory? So many… Sydney New Year’s Eve Fireworks
- Most unusual job you’ve ever had? Blackjack dealer
- Any hidden talents? Roller-skating
- Words to live by? Today is the 1st Day of the Rest of Your Life
Michael Kithcart
strategy consultant
Michael is a leader in working with organizations and teams to develop strategic sponsorship marketing initiatives that meet and exceed her clients’ goals. A master facilitator, revenue generator, team builder and vision activator, she most recently served as vice president of sales and event sponsorship for iHeartMedia in Minneapolis, Minnesota where she led, coached and trained teams that exceeded sales and sponsorship goals. Throughout her career, Michael has transformed organizations, created new departments, organized startups and enhanced the effectiveness of individuals and teams. Previous roles have included chief operations officer, marketing strategist, consultant, coach and performance coach to top executives and entrepreneurs.
Michael’s international development and women’s empowerment interests have provided opportunities for her to consult and conduct fieldwork to support social entrepreneurs in Haiti, Africa, India and Nepal.
- What item would you bring on a deserted island? The book Atlas Shrugged by Ayn Rand.
- Favorite sports team? NDSU Bison football
- Favorite song to sing in the shower or to get you amped in the morning? So What, Pink; Think, Aretha Franklin
- Best live event memory? Johnny Hallyday performance under the Eiffel Tower, Paris
- Most unusual job you’ve ever had? Sold books door to door
- Words to live by? 100% possible, 100% of the time
Alexandra Reinken
SENIOR MARKETING & EVENT MANAGER
Alexandra brings over a decade of marketing and event production expertise in the non-profit and corporate sectors. Her experience ranges from managing national ad and fundraising campaigns, niche product and brand marketing, to large-scale event production. Alexandra’s combined creative and strategic talents have helped her excel across a multitude of marketing disciplines including customer experience, market research, data analysis, and content management for a range of digital platforms. Alexandra is fueled by an ambitious personality and a fervor for projects that ignite her innovative and unconventional strategic thinking abilities.
Alexandra is an advocate for the arts and has volunteered on boards and task forces to support the vitality of the regional arts and culture community. On weekends she enjoys getting out in nature or exploring the city with her daughter Kayla and their dog Scallywag.
- What item would you bring if your were deserted on an island? Regé-Jean Page
- Favorite thing to do on the weekend? Anything related to my Jeep… fix it, drive it, crawl over things in it.
- Favorite sports team? Seattle Mariners
- Most unusual job you’ve ever had? Creating window displays at a vintage shop. Loved it!
- Any hidden talents? Don’t know if it’s a talent, but I love fixing old clocks.
- Go-to morning drink? Blue Bottle Coffee
Shannon Loys
Graphic Designer
Working collaboratively and responsively with her clients–who’ve ranged from national consulting firms to small, family-owned businesses–Shannon excels at translating ideas into powerful visual messaging. She brings over 13 years of design experience, in print, web, and identity work of all sorts.
- Favorite thing to do on the weekend? Home renovation projects.
- Cats or dogs (or dinosaur)? Chickens, ducks, and dogs currently.
- Most unusual job you’ve ever had? Playing a patient for medical student training.
- Any hidden talents? I can ride a 5ft unicycle!
- Go-to morning drink? Counter Culture black coffee made with an areopress.
- Five (or less) words to live by? You are not your thoughts.
Ready to meet the Caravel crew?
Find out how to win the year!