IEG 2017 Sponsorship Resources
Caravel Marketing President Paula Beadle is honored to be facilitating two lively round table discussions focused on developing a sponsorship sales plan and process at the 2017 IEG Conference in Chicago.
Download these resources from her presentations:
Developing a Sponsorship Sales Plan
The ideal strategic planning process begins at the top of an organization with the development of initiatives that support the mission and vision (no more than 3-5). Read more…
Implementing a Proven Sales Process
A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular and serve as a management tool. Read more…