It’s Time for a New Sponsorship Story—Let’s Write the Book Together
By Paula Beadle
Last week, 100 sponsorship leaders from around the nation gathered together in Seattle to “chart a new course” within their organization and the sponsorship industry at the inaugural Sponsorship Mastery Summit. They will forever be known as the Sponsorship Mastery 100, the leaders and innovators who will write the book for the sponsorship industry—because it’s time to tell a new story.
The title of the book would likely have a sailing reference. Perhaps something like, “Adjusting Your Sales.” And as I reflected on the engaging sessions and the powerful conversations that took place at the Sponsorship Mastery Summit, I thought about what the chapters of this new sponsorship book might be titled. We covered these and many other topics at the summit:
The Power of Sponsorship Marketing
Compelling Stories Start with Smart Questions
Close the ‘Experience’ Gap Between Brands and Properties
A 7-Step Sponsorship Sales Process
Applying a Sales Management Discipline
A Transparent and Accepted Sponsorship Pricing Model
Building Sponsorship Support within Your Organizations
Big Ideas Are Your Most Valuable Asset
The Spirit of Partnership
Negotiate Like a “Velvet Hammer”
Master Your Sponsorship Skills
As you consider your plans for the year ahead, choose one chapter that resonates with you, connect with your inner Jerry McGuire, and bring it to life. Drop me an email and share your chapter, and I’ll feature it in a future blog or at next year’s Sponsorship Mastery Summit.
About the author: Paula Beadle is the president of Caravel Marketing. She is a results-driven trailblazer with a proven record of creating order out of chaos. Paula has helped numerous organizations discover and achieve their goals by developing and managing innovative sponsorship initiatives, generating incremental revenue, and successfully coaching thriving teams, executives and boards.