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Q&A with Sponsorship Thought Leader Michael Kithcart

By Paula Beadle I’ve known Michael Kithcart for decades, and although our career paths have taken different directions throughout the years, they always seem to intersect, and we find ourselves working together again. From our early professional days working for Renaissance Festivals to our mid-career media management positions and now leading the charge for Caravel […]

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Q&A with Sports Sponsorship Thought Leader Brian Jones, President of Consulting Jones

By Paula Beadle A whopping 70 percent of sponsorship spending is dedicated to sports. While we would never begrudge any sports organizations securing sponsorship revenue, we have considered why that number is as high as it is. The easy answers are the enormous audience numbers, fan passion, broadcast exposure, hospitality, association with marquee players and […]

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Sponsorship Sales 101: Five Tips for Getting the Meeting

By Lindsey Kemkes Getting a meeting with a prospective sponsor can be a challenging step in the sponsorship sales process. An in-person meeting is critical to creating a successful partnership. If a potential sponsor does not want to meet in person, it’s an indication of their level of interest. It may also be a sign […]

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Register Now for Sponsorship Mastery Summit, September 25-26 in Seattle

Sponsorship industry experts facilitate intensive and interactive sessions for mastering the art and science of sponsorship. Participants collaborate with thought leaders, hear from big brands, explore new ideas, and leave with a simple sales plan, an improved story, sponsor leads, a sales process, best practices and new connections. The learning and exchange continue online for […]

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Q&A with Sponsorship Thought Leader Beth Knox, CEO of the 2018 Special Olympics USA Games

By Paula Beadle Beth Knox is leading a session at this year’s Sponsorship Mastery Summit and discussing the power of relationships. Beth has produced large-scale special events for 30 years. Her ability to bring partners together and generate sponsorship revenue has rightfully earned her the reputation as a sponsorship master. Most recently, Beth served as […]

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Sponsorship Agreements and Recaps: Key Elements to Sponsorship Renewal

By Carol Garza When it comes to a successful sponsorship, execution of the agreement and recapping success are essential to sponsorship renewal. Here are the key elements to consider. Begin as soon as the deal is signed. Ensuring success begins the moment a sponsor has signed the agreement. It’s crucial to schedule a meeting to […]

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Sponsorship Sales Success Part 2: Mastering External Efforts

By Michael Kithcart In my last blog—Sponsorship Sales Success Part 1: Mastering Internal Efforts—I shared insights on how effective sponsorship teams operate from an internal standpoint in support of the organization’s efforts to build mutually beneficial partnerships and meet revenue goals. Getting this foundation in place is critical to the success of your sponsorship efforts. […]

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Sponsorship Sales Success Part 1: Mastering Internal Efforts

By Michael Kithcart Sponsorship sales might just be the most rewarding and creative type of sales there is. At its best, sponsorship opportunities are designed around the multiple marketing objectives of a sponsor. Brand activations are personalized and unique, aligning with the community and specific causes. In this two-part blog, I’ll share insights for mastering […]

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Making Sponsorship Revenue a Part of Your Nonprofit Fundraising Strategy

By Teri Bellamy Are you limiting your nonprofit organization’s ability to meet its mission by having a narrow view of the role sponsorship revenue can play in your fundraising strategy? Nonprofits have been known to shy away from sponsorship revenue opportunities due to concerns about the misalignment of values, selling out to corporate interests or […]

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Music Festival Sponsorships: All About Fan Experience

By Chris Olsen In an effort to break through the clutter of the thousands of ads that consumers are exposed to each day, more brands are devoting marketing dollars to sponsorship and experiential marketing. It’s a valuable tool for making meaningful connections with consumers and providing them with memorable shared experiences aligned with a specific […]

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