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Now Hiring: Marketing Manager

Caravel Marketing is a rapidly growing company specializing in sponsorship and partnership marketing. Caravel develops strategic sponsorship marketing plans and provides sales training to increase sponsor value and accelerate performance; we guide the entire sponsorship sales process from beginning to end, connecting companies and properties to create meaningful partnerships. We are a small but mighty […]

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Q&A with Sponsorship Thought Leader Jim Andrews

By Paula Beadle The course of my career changed after attending my first IEG conference somewhere around 1990. That conference and the many that followed had a significant impact on my career and entrepreneurial journey. When I first met Jim Andrews, I was immediately impressed with his knowledge, but it was his presence that really […]

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After Sponsorship Mastery Summit: The Learning and Exchange Continues

Sponsorship Mastery Summit is more than a two-day event. Following the summit, participants receive access to tools, resources and expertise that support ongoing sponsorship success. This is your opportunity to get into the practical application of sponsorship. Plus, content is developed in real time, based on your feedback. Tell us what you want to know […]

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Working Your Sponsorship Sales Funnel

By Michael Kithcart The best salespeople are constantly sharpening their skills. Sponsorship Mastery Summit was created with this in mind. It’s a two-day workshop for sponsorship leaders and their teams, September 25-26, 2019 in Seattle, Washington. It features industry experts facilitating interactive sessions for mastering the art and science of sponsorship. The learning and exchange […]

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Announcing Sponsorship Industry Leaders from Alaska Airlines, Delta Dental, MillerCoors and the Seattle Storm to Speak at Sponsorship Mastery Summit

Sponsorship Mastery Summit Debuts in Seattle This Fall, September 25-26 Sponsorship Mastery Summit is a two-day rigorous sponsorship workshop that will take place September 25-26, 2019 in Seattle, Washington. The summit is designed specifically for sponsorship sales leaders and teams to improve performance, increase revenue and master sponsorships. Unlike other industry events, Sponsorship Mastery Summit […]

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Q&A with Sponsorship Thought Leader Jane Zalutsky

By Paula Beadle Jane Zalutsky is a pioneer in the sponsorship industry. She is also affectionately known as the “Velvet Hammer.” She is as sophisticated and stylish as velvet and as powerful and effective as a hammer. Her natural ability to combine the two is magical. I’ve had the honor of working shoulder to shoulder […]

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Did P&G Miss the Mark with Its U.S. Soccer ‘Gender Pay Equity Once and for All’ Ad?

By Paula Beadle As a woman-owned and operated sponsorship marketing agency, Caravel takes notice when an iconic brand leverages its sponsorship to make a social statement. We believe sponsorship is an underused but very effective vehicle to communicate and support diversity, inclusion and equality. Brands that take a strong position on social issues should be […]

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Q&A with Sponsorship Thought Leader Michael Kithcart

By Paula Beadle I’ve known Michael Kithcart for decades, and although our career paths have taken different directions throughout the years, they always seem to intersect, and we find ourselves working together again. From our early professional days working for Renaissance Festivals to our mid-career media management positions and now leading the charge for Caravel […]

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Q&A with Sports Sponsorship Thought Leader Brian Jones, President of Consulting Jones

By Paula Beadle A whopping 70 percent of sponsorship spending is dedicated to sports. While we would never begrudge any sports organizations securing sponsorship revenue, we have considered why that number is as high as it is. The easy answers are the enormous audience numbers, fan passion, broadcast exposure, hospitality, association with marquee players and […]

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Sponsorship Sales 101: Five Tips for Getting the Meeting

By Lindsey Kemkes Getting a meeting with a prospective sponsor can be a challenging step in the sponsorship sales process. An in-person meeting is critical to creating a successful partnership. If a potential sponsor does not want to meet in person, it’s an indication of their level of interest. It may also be a sign […]

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