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Making Sponsors Your Biggest Virtual Event Fans

This year has spurred an evolution of sports, entertainment, arts and fundraising events making the shift from live to virtual platforms. This shift has meant new strategies, tactics, and innovative approaches on how to integrate sponsors into the virtual event experience. As events and properties plan for 2021, the likelihood of virtual productions is a […]

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Digging Deep Into How Sponsor Budgets Impact Decision-Making

Insight into what sponsorship decision-makers might be thinking benefits your planning process, sales approach, communication style and relationship management. Caravel recently conducted a Sponsorship Brand Research Study to understand how brands are making decisions in light of the economic impacts of COVID-19 (to download your copy of the report Executive Summary, subscribe here.) The results […]

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How Developing a Pricing Model Can Help You Achieve Your Goals

Sponsorship pricing is the #1 industry challenge. Sponsors are planning for 2021 and it’s a difficult process with unknown variables that will undoubtedly impact the process, but sellers can help simplify the decision-making process by providing sponsors with the tools to fully evaluate the opportunity. Determining and applying a pricing model may seem like a […]

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7 Strategies to Win the Year!

By Paula Beadle #1   Plan Your Work, Work Your Plan We overestimate what we can do in a year, and grossly underestimate what we can do in 10 years. The key to developing a one-year plan is focus. Sometimes strategy is knowing what not to do. I’m a believer in hiring a facilitator to help […]

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The Most Wonderful Time of the Year … Planning for 2021!

By Michael Kithcart “Planning is bringing the future into the present so that you can do something about it now.” —Alan Lakein I am a strategy geek who loves budgeting and planning season. Carving out the time to refine or recall the bigger vision, identifying key objectives to get there, and working with teams and […]

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The Art and Science of Sponsorship Pricing

By Paula Beadle One of the toughest questions facing the sponsorship industry is: How do I price my proposal?  The simple answer is that it’s a combination of art and science. Many smart people have addressed the question by creating pricing models. Applause to industry leaders IEG and Power Sponsorship for developing a framework to […]

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Brand New FREE Masterclass

Every Sponsorship Sales Leader I talk with dreams of having better partnerships with brands and more sponsors. What if I told you it was not only possible, but wouldn’t be difficult? I’ve cracked the code on this.  In my FREE LIVE Masterclass this week, I’ll reveal my secrets. Join me for “How to Increase Sponsorship […]

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Seattle Sports Commission Enlists Caravel Marketing to Develop Strategic Revenue Plan

Seattle Sports Commission (SSC) has enlisted the support of Seattle-based company Caravel Marketing to develop a strategic revenue plan that amplifies its position as a leading sports teams advocate and partner in the region. The growing momentum of regional sports partnered with equally strong public support has positioned the Seattle Sports Commission as an organization […]

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“The Future Landscape of Sponsorship” Recently Published in IFEA’s i.e. Magazine

Paula Beadle was recently invited to share her insights on The Future Landscape of Sponsorship in an article to be featured in International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. To view the full published article, click here.     […]

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7in7 Video Series: Taking the Sponsorship Industry by Storm with Nate Silverman

On this 7in7 series interview, Paula is thrilled to welcome Nate Silverman the Senior Vice President, Corporate Partnerships and Social Responsibility for the 4-time WNBA Champions, the Seattle Storm. Nate is a longtime sports marketer, from the Sonics to Learfield and the Seattle Sports Commission he has mastered leveraging sponsorship for social good and a […]

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