This year has spurred an evolution of sports, entertainment, arts and fundraising events making the shift from live to virtual platforms. This shift has meant new strategies, tactics, and innovative approaches on how to integrate sponsors into the virtual event experience. As events and properties… Read More »Making Sponsors Your Biggest Virtual Event Fans
Insight into what sponsorship decision-makers might be thinking benefits your planning process, sales approach, communication style and relationship management. Caravel recently conducted a Sponsorship Brand Research Study to understand how brands are making decisions in light of the economic impacts of COVID-19 (to download your… Read More »Digging Deep Into How Sponsor Budgets Impact Decision-Making
Sponsorship pricing is the #1 industry challenge. Sponsors are planning for 2021 and it’s a difficult process with unknown variables that will undoubtedly impact the process, but sellers can help simplify the decision-making process by providing sponsors with the tools to fully evaluate the opportunity.… Read More »How Developing a Pricing Model Can Help You Achieve Your Goals
By Paula Beadle #1 Plan Your Work, Work Your Plan We overestimate what we can do in a year, and grossly underestimate what we can do in 10 years. The key to developing a one-year plan is focus. Sometimes strategy is knowing what not to… Read More »7 Strategies to Win the Year!
By Michael Kithcart “Planning is bringing the future into the present so that you can do something about it now.” —Alan Lakein I am a strategy geek who loves budgeting and planning season. Carving out the time to refine or recall the bigger vision, identifying… Read More »The Most Wonderful Time of the Year … Planning for 2021!
By Paula Beadle One of the toughest questions facing the sponsorship industry is: How do I price my proposal? The simple answer is that it’s a combination of art and science. Many smart people have addressed the question by creating pricing models. Applause to industry… Read More »The Art and Science of Sponsorship Pricing
Every Sponsorship Sales Leader I talk with dreams of having better partnerships with brands and more sponsors. What if I told you it was not only possible, but wouldn’t be difficult? I’ve cracked the code on this. In my FREE LIVE Masterclass this week, I’ll… Read More »Brand New FREE Masterclass
Seattle Sports Commission (SSC) has enlisted the support of Seattle-based company Caravel Marketing to develop a strategic revenue plan that amplifies its position as a leading sports teams advocate and partner in the region. The growing momentum of regional sports partnered with equally strong public… Read More »Seattle Sports Commission Enlists Caravel Marketing to Develop Strategic Revenue Plan
Paula Beadle was recently invited to share her insights on The Future Landscape of Sponsorship in an article to be featured in International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide.… Read More »“The Future Landscape of Sponsorship” Recently Published in IFEA’s i.e. Magazine
On this 7in7 series interview, Paula is thrilled to welcome Nate Silverman the Senior Vice President, Corporate Partnerships and Social Responsibility for the 4-time WNBA Champions, the Seattle Storm. Nate is a longtime sports marketer, from the Sonics to Learfield and the Seattle Sports Commission… Read More »7in7 Video Series: Taking the Sponsorship Industry by Storm with Nate Silverman