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7 Strategies to Win the Year!

By Paula Beadle #1   Plan Your Work, Work Your Plan We overestimate what we can do in a year, and grossly underestimate what we can do in 10 years. The key to developing a one-year plan is focus. Sometimes strategy is knowing what not to do. I’m a believer in hiring a facilitator to help […]

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The Most Wonderful Time of the Year … Planning for 2021!

By Michael Kithcart “Planning is bringing the future into the present so that you can do something about it now.” —Alan Lakein I am a strategy geek who loves budgeting and planning season. Carving out the time to refine or recall the bigger vision, identifying key objectives to get there, and working with teams and […]

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Brand New FREE Masterclass

Every Sponsorship Sales Leader I talk with dreams of having better partnerships with brands and more sponsors. What if I told you it was not only possible, but wouldn’t be difficult? I’ve cracked the code on this.  In my FREE LIVE Masterclass this week, I’ll reveal my secrets. Join me for “How to Increase Sponsorship […]

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Seattle Sports Commission Enlists Caravel Marketing to Develop Strategic Revenue Plan

Seattle Sports Commission (SSC) has enlisted the support of Seattle-based company Caravel Marketing to develop a strategic revenue plan that amplifies its position as a leading sports teams advocate and partner in the region. The growing momentum of regional sports partnered with equally strong public support has positioned the Seattle Sports Commission as an organization […]

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“The Future Landscape of Sponsorship” Recently Published in IFEA’s i.e. Magazine

Paula Beadle was recently invited to share her insights on The Future Landscape of Sponsorship in an article to be featured in International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. To view the full published article, click here.     […]

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7in7 Video Series: Taking the Sponsorship Industry by Storm with Nate Silverman

On this 7in7 series interview, Paula is thrilled to welcome Nate Silverman the Senior Vice President, Corporate Partnerships and Social Responsibility for the 4-time WNBA Champions, the Seattle Storm. Nate is a longtime sports marketer, from the Sonics to Learfield and the Seattle Sports Commission he has mastered leveraging sponsorship for social good and a […]

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7in7 Series: The Power of Creativity in Sponsorship Sales with Gerry Tabio

In one of our most exciting webisodes yet, Paula welcomes Gerry Tabio, President and Founder of Creative Resources Group. Gerry is a marketing master, idea guru, and a true thought leader. Gerry will surely leave you inspired, motivated, and ready to ramp up your sales efforts. Check it out here:    Here’s some key […]

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7in7 Series: Sponsorship Solutions for the Future with Jeff Curtis

Join Paula Beadle on this webisode of 7in7 for a conversation with Jeff Curtis, Portland Rose Festival Foundation’s CEO. Jeff’s experience in the sports and events sponsorship arena spans decades. Paula gets down to the nitty gritty to hear more about Jeff’s successful efforts to pivot the iconic festival in the midst of COVID-19 and […]

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Sponsorship Brands: Seize the Moment

Imagine this day – gates about to open, stage lighting is warming up, and the smell of popcorn fills the air as sports and entertainment properties prepare for the reemergence of their dedicated and eager fans. It won’t be a typical season opener or a grand opening – it will be a historical moment of […]

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Selling Sponsorships Virtually

By Paula Beadle While events have been cancelled, postponed or placed in a holding pattern, many sponsors are planning for 2021 and exploring sponsorship opportunities. During the last few months you have likely discussed with sponsors how you are both pivoting and adjusting objectives in light of the pandemic. There has been a shift in […]

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