news

“The Future Landscape of Sponsorship” Recently Published in IFEA’s i.e. Magazine

Paula Beadle was recently invited to share her insights on The Future Landscape of Sponsorship in an article to be featured in International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premier association supporting and enabling festivals and events worldwide. To view the full published article, click here.     […]

Read More

7in7 Video Series: Taking the Sponsorship Industry by Storm with Nate Silverman

On this 7in7 series interview, Paula is thrilled to welcome Nate Silverman the Senior Vice President, Corporate Partnerships and Social Responsibility for the 3-time WNBA Champions, the Seattle Storm. Nate is a longtime sports marketer, from the Sonics to Learfield and the Seattle Sports Commission he has mastered leveraging sponsorship for social good and a […]

Read More

7in7 Series: The Power of Creativity in Sponsorship Sales with Gerry Tabio

In one of our most exciting webisodes yet, Paula welcomes Gerry Tabio, President and Founder of Creative Resources Group. Gerry is a marketing master, idea guru, and a true thought leader. Gerry will surely leave you inspired, motivated, and ready to ramp up your sales efforts. Check it out here:    Here’s some key […]

Read More

7in7 Series: Sponsorship Solutions for the Future with Jeff Curtis

Join Paula Beadle on this webisode of 7in7 for a conversation with Jeff Curtis, Portland Rose Festival Foundation’s CEO. Jeff’s experience in the sports and events sponsorship arena spans decades. Paula gets down to the nitty gritty to hear more about Jeff’s successful efforts to pivot the iconic festival in the midst of COVID-19 and […]

Read More

Sponsorship Brands: Seize the Moment

Imagine this day – gates about to open, stage lighting is warming up, and the smell of popcorn fills the air as sports and entertainment properties prepare for the reemergence of their dedicated and eager fans. It won’t be a typical season opener or a grand opening – it will be a historical moment of […]

Read More

Selling Sponsorships Virtually

By Paula Beadle While events have been cancelled, postponed or placed in a holding pattern, many sponsors are planning for 2021 and exploring sponsorship opportunities. During the last few months you have likely discussed with sponsors how you are both pivoting and adjusting objectives in light of the pandemic. There has been a shift in […]

Read More

Revisiting the Sales Process & COVID Considerations

By Paula Beadle A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular and serve as a management tool. Although the landscape of selling has dramatically shifted […]

Read More

7in7 Series: A New Festival & Event Frontier with Steven Wood Schmader

On this 7in7 episode, Paula is joined by Steven Wood Schmader, President & CEO of the International Festivals & Events Association (IFEA). Steven oversees a global effort to educate and equip festival and event professionals in order to produce stellar community celebrations. He brings a wealth of insights to their conversation about what is happening in […]

Read More

7in7 Series: Pivoting Your Partnerships with Amber Burda

Paula is joined by Amber Burda of the Houston Livestock Show & Rodeo on the latest edition of the 7in7 series. With years of sponsorship experience on both sides of the sponsorship table, Amber has brought innovative ideas, enthusiastic leadership, and substantial sponsorship growth to the Rodeo. Paula and Amber talk about how the Rodeo […]

Read More

7in7 Series: Navigating Sponsorship Value with AJ Maestas

On this webisode of 7in7 Paula is joined by AJ Maestas, Founder & CEO of Navigate Research. AJ is a marketing expert, specializing in maximizing sponsorship revenue and performance through evaluating and measuring marketing investments in sports entertainment.  AJ’s expertise in research and measurement is at the forefront of the webisode as he and Paula […]

Read More