news

It’s Time for a New Sponsorship Story—Let’s Write the Book Together

By Paula Beadle Last week, 100 sponsorship leaders from around the nation gathered together in Seattle to “chart a new course” within their organization and the sponsorship industry at the inaugural Sponsorship Mastery Summit. They will forever be known as the Sponsorship Mastery 100, the leaders and innovators who will write the book for the […]

Read More

Q&A with Sponsorship Thought Leader Jason Klein

By Paula Beadle Jason Klein has had a long career in sponsorship, and we have a lot in common. We have both sold and bought sponsorships, worked in media and share a passion for training and development. He is an exceptional communicator. In part, because he listens intently. This is truly a gift in his […]

Read More

Sponsorship Pricing: More Art Than Science

By Paula Beadle Determining the value of a sponsorship program continues to be one of the greatest challenges of sponsorship marketing. I am taking another look at this complicated topic and sharing new thoughts and observations. At this year’s Sponsorship Mastery Summit, we are going to “Bobby Wagner” this topic. Through conversations with prospective clients and […]

Read More

Q&A with Sponsorship Thought Leader Marques Jackson

By Michael Kithcart As an industry veteran of sports and entertainment marketing for MillerCoors, Marques Jackson has a track record of elevating brands and maximizing the right sponsorships and partnerships. As someone who is consistently prospecting and sees a volume of partnership opportunities, I was curious about the themes he sees on the brand side […]

Read More

Q&A with Sponsorship Thought Leader Paula Beadle

By Chris Olsen Paula Beadle and I have known each other a long time, but many years had passed since we last worked together. Our first meeting was many years ago when she had an event marketing business in Minneapolis and was selling sponsorships for the Basilica Block Party. I was the marketing and promotions […]

Read More

Come for Sponsorship Mastery Summit, Stay to Explore Seattle

There’s much more to Sponsorship Mastery Summit than two days of leadership training and tools for mastering sponsorship. Special activities before and after the sessions are intended to promote balance. Some optional activities and amenities available to workshop participants while in Seattle: Group Activities: Summit registration includes access to a networking happy hour presented by […]

Read More

Industry All-Stars from Seattle Mariners and Special Olympics Join Sports Broadcaster Jen Mueller at Sponsorship Mastery Summit

Sponsorship Mastery Summit debuts this fall, September 25-26, at Hyatt Regency Lake Washington in Seattle. The intensive workshop is designed specifically for sponsorship sales leaders and teams to build stronger partnerships and improve performance. Attendees take their knowledge and skills to mastery level through active engagement and direct access to leaders who have mastered sponsorship. […]

Read More

Q&A with Sponsorship Thought Leader Kristi Ellefson, Delta Dental Washington

By Carol Garza Kristi Ellefson is the senior manager of public relations and brands for Delta Dental of Washington and will be a guest panelist at the Sponsorship Mastery Summit. She was one of the first to hear the plans for this two-day summit and immediately agreed to join us. We had the opportunity to […]

Read More

Now Hiring: Marketing Manager

Caravel Marketing is a rapidly growing company specializing in sponsorship and partnership marketing. Caravel develops strategic sponsorship marketing plans and provides sales training to increase sponsor value and accelerate performance; we guide the entire sponsorship sales process from beginning to end, connecting companies and properties to create meaningful partnerships. We are a small but mighty […]

Read More

Q&A with Sponsorship Thought Leader Jim Andrews

By Paula Beadle The course of my career changed after attending my first IEG conference somewhere around 1990. That conference and the many that followed had a significant impact on my career and entrepreneurial journey. When I first met Jim Andrews, I was immediately impressed with his knowledge, but it was his presence that really […]

Read More