In one of our most exciting webisodes yet, Paula welcomes Gerry Tabio, President and Founder of Creative Resources Group. Gerry is a marketing master, idea guru, and a true thought leader. Gerry will surely leave you inspired, motivated, and ready to ramp up your sales efforts. Check it out here: Here’s some key […]
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Join Paula Beadle on this webisode of 7in7 for a conversation with Jeff Curtis, Portland Rose Festival Foundation’s CEO. Jeff’s experience in the sports and events sponsorship arena spans decades. Paula gets down to the nitty gritty to hear more about Jeff’s successful efforts to pivot the iconic festival in the midst of COVID-19 and […]
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Imagine this day – gates about to open, stage lighting is warming up, and the smell of popcorn fills the air as sports and entertainment properties prepare for the reemergence of their dedicated and eager fans. It won’t be a typical season opener or a grand opening – it will be a historical moment of […]
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By Paula Beadle While events have been cancelled, postponed or placed in a holding pattern, many sponsors are planning for 2021 and exploring sponsorship opportunities. During the last few months you have likely discussed with sponsors how you are both pivoting and adjusting objectives in light of the pandemic. There has been a shift in […]
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By Paula Beadle A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular and serve as a management tool. Although the landscape of selling has dramatically shifted […]
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On this 7in7 episode, Paula is joined by Steven Wood Schmader, President & CEO of the International Festivals & Events Association (IFEA). Steven oversees a global effort to educate and equip festival and event professionals in order to produce stellar community celebrations. He brings a wealth of insights to their conversation about what is happening in […]
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Paula is joined by Amber Burda of the Houston Livestock Show & Rodeo on the latest edition of the 7in7 series. With years of sponsorship experience on both sides of the sponsorship table, Amber has brought innovative ideas, enthusiastic leadership, and substantial sponsorship growth to the Rodeo. Paula and Amber talk about how the Rodeo […]
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On this webisode of 7in7 Paula is joined by AJ Maestas, Founder & CEO of Navigate Research. AJ is a marketing expert, specializing in maximizing sponsorship revenue and performance through evaluating and measuring marketing investments in sports entertainment. AJ’s expertise in research and measurement is at the forefront of the webisode as he and Paula […]
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On this webisode of 7in7, Paula is joined by Andrea Thayer from the Washington State Fair. Andrea has spent decades mastering the art of partnership excellence and shares her insights on how that has helped during times of crisis. Check out the video here: Key takeaways from the interview: Always deliver Strive to earn the […]
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Caravel Marketing was awarded Sound Transit’s contract to support sponsorship and partnership efforts for their system expansion community launches and events over the next 5 years. The massive region-wide transportation project is currently underway and will have multi-phased openings and public launches over the span of several years. The added stations will be a major […]
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