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The Three R’s of State Fair Sponsorship Marketing

By Paula Beadle As we prepare for the annual International Association of Fairs and Expositions (IAFE) Convention, the Caravel Marketing team has been digging in, researching the most pressing issues in the industry and developing creative solutions to address them. It’s evident that fairs continue to face pressures to increase attendance, generate more revenue, and engage […]

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Hands in the Middle, Everyone! Sponsorship Sales Is a Team Sport

By Michael Kithcart I challenge you to walk through any company and find a role that doesn’t support sales in some way. Several areas contribute to sales preparation and follow-up. Marketing helps tell the story. IT keeps systems operating and manages valuable data. Finance makes transactions effective and efficient. Production produces the product or service […]

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Caravel Marketing Supports WSDOT in Developing Strategic Partnerships for SR 99 Tunnel Opening Celebration

The Washington State Department of Transportation (WSDOT) has enlisted the support of Seattle-based sponsorship expert Caravel Marketing to develop partnerships with area businesses as the agency prepares to open the new State Route 99 tunnel. Last week, WSDOT made its official announcement regarding the public’s opportunity to access the tunnel. The grand opening celebration, officially […]

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Experiential Marketing: So Much More Than Instagrammable Moments

By Chris Olsen A recent article in the New York Times, “The Existential Void of the Pop-Up ‘Experience,’” sparked some great conversations around the proverbial water cooler at Caravel Marketing. In the article, Times writer Amanda Hess chronicled her journey collecting research for what she thought would be a fun story about “experiencing” several pop-up museums, factories […]

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The Most Wonderful Time of the Year … Planning for 2019!

By Michael Kithcart “Planning is bringing the future into the present so that you can do something about it now.” —Alan Lakein I am a strategy geek who loves budgeting and planning season. Carving out the time to refine or recall the bigger vision, identifying key objectives to get there, and working with teams and […]

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Caravel Marketing Celebrates Women’s Small Business Month as a Certified Women’s Business Enterprise

By Chris Olsen This October, along with Women’s Small Business Month, Seattle-based Caravel Marketing is celebrating the company’s certification as a Women’s Business Enterprise. The certification, granted by the Women’s Business Enterprise National Council (WBENC), serves to advance organizations throughout the United States that are committed to supplier diversity. The WBENC is the nation’s largest third-party certifier of […]

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Best-in-Class Sponsorship Through Perfect Brand Alignment: The Farm at SillyVille Presented by Safeway

By Paula Beadle Fall has officially begun. The 21-day Washington State Fair has come to an end with more than 1 million people attending the biggest get-together in the state. This year, with the support of Safeway and Albertsons, the Fair launched a brand-new attraction—the Farm at SillyVille. The Farm at SillyVille tells Washington’s food […]

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Just Do It. Or Don’t Do It? Partnering with Boycotted Brands

By Chris Olsen The first highly publicized boycott of a brand occurred 50 years ago when more than 14 million Americans boycotted Delano grapes. It was the result of Cesar Chavez and the organization known today as the United Farm Workers of America leading Filipino farm workers in California to walk off the job in protest […]

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Parks & Rec: The Next Big Naming Rights Opportunity

By Michael Kithcart In the world of sponsorship, especially sports sponsorship, naming rights have become one of the most coveted opportunities for brands to expose themselves to the masses. Naming rights have also traditionally come with multimillion price tags for the right to be front and center of sports fans, concertgoers, extreme sports enthusiasts … […]

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2018 Special Olympics USA Games Recap: Seattle Hosts Most Inclusive USA Games in History

By Chris Olsen The Special Olympics organization was built on a foundation of inclusion. When Eunice Kennedy Shriver created the nonprofit 50 years ago, her vision was to demonstrate inclusion through sport. What began as a backyard summer camp has become the largest sports organization in the world for people with intellectual disabilities. In 2006, […]

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