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By Paula Beadle I was pleased to participate in the IEG World Conference again this year. The conversations between the sessions were as insightful and inspiring as the conference speakers. I’ve attended several IEG conferences during my career, and it’s the familiar faces I look forward to seeing the most. Coming together with like-minded people […]

By Michael Kithcart From bobbleheads to tires, Major League Baseball is knocking it out of the park with sponsor integration. Viewing ratings are down, ballpark attendance is down, but sponsorship revenue continues to grow, up 5 percent in 2018 to $938M, according to Statista. While the league doesn’t generate as much as the NFL ($1.39B), […]

By Lindsey Kemkes The Washington Festivals and Events Association (WFEA) Educational Conference is the Northwest’s premier annual gathering of festival and event professionals for learning and networking. It features three days of intensive workshops, educational sessions and keynote presentations from local and national industry leaders. At this year’s event, topics addressed the challenges of expenses […]

Caravel Marketing announces its Sponsorship Mastery Summit, a two-day rigorous sponsorship training program that will take place September 25-26, 2019 in Seattle, Washington. The summit is designed specifically for sponsorship sales leaders to improve performance, increase revenue and master sponsorships. Participants will hear from and collaborate with sponsorship thought leaders like Jim Andrews, former senior vice […]

By Carol Garza This year, the IEGWorld 2019 in Chicago expanded the sponsorship conversation. It included more marketing and storytelling, theories and strategies. Technology platforms were a larger focus and included test cases of brands working with e-sports and Twitch. There was significant emphasis on social accountability and the importance of companies not simply putting […]

By Paula Beadle T-Mobile recently announced a 25-year naming right partnership with the Seattle Mariners worth $87.5 million—approximately $3.5 million a year for the next 25 years. Like many sponsorship pros, my immediate reaction was to applaud both sides of the table. When done right, naming rights deliver a valuable return on investment for sponsors […]

By Michael Kithcart Learning and inspiration come from many sources. At Caravel Marketing, we often find ourselves recommending a variety of books, articles and podcasts based on conversations with clients. As we charted our growth for the coming year, we reflected on the resources we refer to or recommend again and again. We realized just […]

By Chris Olsen As the New Year gains momentum and plans for the future begin to unfold, Caravel Marketing is taking a moment to look back in gratitude at last year’s successes. In 2018, Caravel proudly supported several iconic nonprofits and organizations in their sponsorship efforts, raising millions of dollars for important causes and projects. […]

By Paula Beadle and Michael Kithcart At this year’s International Association of Fairs and Expositions (IAFE) Convention in San Antonio, the Caravel team spent much of our time engaged in interesting conversations with thought leaders. We departed even more energized and enthused than when we arrived. It’s always a challenge to attend as many sessions […]

By Paula Beadle As we prepare for the annual International Association of Fairs and Expositions (IAFE) Convention, the Caravel Marketing team has been digging in, researching the most pressing issues in the industry and developing creative solutions to address them. It’s evident that fairs continue to face pressures to increase attendance, generate more revenue, and engage […]