Sponsorship Community Resource

Caravel Marketing is providing tools, insights, and resources that will help the sponsorship community, properties, events and brands, to navigate the shifting tides of the industry during this unprecedented time. We welcome questions and topics that are pressing to your organization or the industry as a whole – email

Caravel Marketing is committed to providing services that will support the growth, sustainability, and success of our clients and partners. Our goal has always been to serve the needs of our clients as they evolve and change. Now is no exception. We look forward to expanding our services, exercising our strategic and creative strengths to find new, bold ways to drive revenue, and imagining a new future together.

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Caravel Marketing announces Austin Hahn as Director of Partnerships

Caravel Marketing, a Seattle-based national consulting firm specializing in sponsorship marketing, welcomes Austin Hahn to the team. Hahn joins Caravel as the Director of Partnerships and will focus on client relations and generating sponsorship revenue for Caravel’s growing portfolio of iconic clients. “Austin brings unique sponsorship sales experience and industry expertise to this position,” said […]

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Emerging Categories: 2020 First Quarter Trends

The first quarter of 2020 is well underway, which means your new year goals and sales plans are ready to be executed. To help, each quarter we will be providing an updated report of the top emerging categories. Our team has researched the data from industry-wide resources, including WinMo, SponsorPitch, IEG, and trending news and […]

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Why Sponsorship Mastery Summit? Top 10 Reasons to Attend

Have you ever attended a summit or conference and thought “that session was such a waste of time” or “why is this speaker even here?” or “I just spent two full days in sessions but didn’t walk away with any tools to apply to make my work more effective or make my program more successful”? […]

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Now Hiring: Partnership Manager

We are seeking an energetic Partnership Manager to lead the sponsorship sales efforts for our iconic clients. The ideal candidate has a passion for sponsorship and is motivated by developing creative, impactful programs and collaborating with our clients. This position is for someone who has demonstrated enthusiasm, contribution to revenue, and relationship building in sponsorship. […]

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Q&A with 2020 Sponsorship Mastery Summit thought leader Britt Carlson

By Paula Beadle Sponsorship Mastery is excited to announce Britt Carlson’s return at the 2020 Sponsorship Mastery Summit. Britt’s 2019 session “What’s the Big Idea?” was rated as one of the top sessions by summit attendees. Britt Carlson is a master at building partnerships at the highest levels and currently serves as the CEO for […]

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It’s Time for a New Sponsorship Story—Let’s Write the Book Together

By Paula Beadle Last week, 100 sponsorship leaders from around the nation gathered together in Seattle to “chart a new course” within their organization and the sponsorship industry at the inaugural Sponsorship Mastery Summit. They will forever be known as the Sponsorship Mastery 100, the leaders and innovators who will write the book for the […]

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Q&A with Sponsorship Thought Leader Jason Klein

By Paula Beadle Jason Klein has had a long career in sponsorship, and we have a lot in common. We have both sold and bought sponsorships, worked in media and share a passion for training and development. He is an exceptional communicator. In part, because he listens intently. This is truly a gift in his […]

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Sponsorship Pricing: More Art Than Science

By Paula Beadle Determining the value of a sponsorship program continues to be one of the greatest challenges of sponsorship marketing. I am taking another look at this complicated topic and sharing new thoughts and observations. At this year’s Sponsorship Mastery Summit, we are going to “Bobby Wagner” this topic. Through conversations with prospective clients and […]

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Q&A with Sponsorship Thought Leader Marques Jackson

By Michael Kithcart As an industry veteran of sports and entertainment marketing for MillerCoors, Marques Jackson has a track record of elevating brands and maximizing the right sponsorships and partnerships. As someone who is consistently prospecting and sees a volume of partnership opportunities, I was curious about the themes he sees on the brand side […]

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Q&A with Sponsorship Thought Leader Paula Beadle

By Chris Olsen Paula Beadle and I have known each other a long time, but many years had passed since we last worked together. Our first meeting was many years ago when she had an event marketing business in Minneapolis and was selling sponsorships for the Basilica Block Party. I was the marketing and promotions […]

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