news

By Michael Kithcart The best salespeople are constantly sharpening their skills. Sponsorship Mastery Summit was created with this in mind. It’s a two-day workshop for sponsorship leaders and their teams, September 25-26, 2019 in Seattle, Washington. It features industry experts facilitating interactive sessions for mastering the art and science of sponsorship. The learning and exchange […]

Sponsorship Mastery Summit Debuts in Seattle This Fall, September 25-26 Sponsorship Mastery Summit is a two-day rigorous sponsorship workshop that will take place September 25-26, 2019 in Seattle, Washington. The summit is designed specifically for sponsorship sales leaders and teams to improve performance, increase revenue and master sponsorships. Unlike other industry events, Sponsorship Mastery Summit […]

By Paula Beadle Jane Zalutsky is a pioneer in the sponsorship industry. She is also affectionately known as the “Velvet Hammer.” She is as sophisticated and stylish as velvet and as powerful and effective as a hammer. Her natural ability to combine the two is magical. I’ve had the honor of working shoulder to shoulder […]

By Paula Beadle As a woman-owned and operated sponsorship marketing agency, Caravel takes notice when an iconic brand leverages its sponsorship to make a social statement. We believe sponsorship is an underused but very effective vehicle to communicate and support diversity, inclusion and equality. Brands that take a strong position on social issues should be […]

By Paula Beadle I’ve known Michael Kithcart for decades, and although our career paths have taken different directions throughout the years, they always seem to intersect, and we find ourselves working together again. From our early professional days working for Renaissance Festivals to our mid-career media management positions and now leading the charge for Caravel […]

By Paula Beadle A whopping 70 percent of sponsorship spending is dedicated to sports. While we would never begrudge any sports organizations securing sponsorship revenue, we have considered why that number is as high as it is. The easy answers are the enormous audience numbers, fan passion, broadcast exposure, hospitality, association with marquee players and […]

By Lindsey Kemkes Getting a meeting with a prospective sponsor can be a challenging step in the sponsorship sales process. An in-person meeting is critical to creating a successful partnership. If a potential sponsor does not want to meet in person, it’s an indication of their level of interest. It may also be a sign […]

Sponsorship industry experts facilitate intensive and interactive sessions for mastering the art and science of sponsorship. Participants collaborate with thought leaders, hear from big brands, explore new ideas, and leave with a simple sales plan, an improved story, sponsor leads, a sales process, best practices and new connections. The learning and exchange continue online for […]

By Paula Beadle Beth Knox is leading a session at this year’s Sponsorship Mastery Summit and discussing the power of relationships. Beth has produced large-scale special events for 30 years. Her ability to bring partners together and generate sponsorship revenue has rightfully earned her the reputation as a sponsorship master. Most recently, Beth served as […]

By Carol Garza When it comes to a successful sponsorship, execution of the agreement and recapping success are essential to sponsorship renewal. Here are the key elements to consider. Begin as soon as the deal is signed. Ensuring success begins the moment a sponsor has signed the agreement. It’s crucial to schedule a meeting to […]