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Revisiting the Sales Process & COVID Considerations

By Paula Beadle A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular and serve as a management tool. Although the landscape of selling has dramatically shifted […]

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7in7 Series: A New Festival & Event Frontier with Steven Wood Schmader

On this 7in7 episode, Paula is joined by Steven Wood Schmader, President & CEO of the International Festivals & Events Association (IFEA). Steven oversees a global effort to educate and equip festival and event professionals in order to produce stellar community celebrations. He brings a wealth of insights to their conversation about what is happening in […]

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7in7 Series: Pivoting Your Partnerships with Amber Burda

Paula is joined by Amber Burda of the Houston Livestock Show & Rodeo on the latest edition of the 7in7 series. With years of sponsorship experience on both sides of the sponsorship table, Amber has brought innovative ideas, enthusiastic leadership, and substantial sponsorship growth to the Rodeo. Paula and Amber talk about how the Rodeo […]

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7in7 Series: Navigating Sponsorship Value with AJ Maestas

On this webisode of 7in7 Paula is joined by AJ Maestas, Founder & CEO of Navigate Research. AJ is a marketing expert, specializing in maximizing sponsorship revenue and performance through evaluating and measuring marketing investments in sports entertainment.  AJ’s expertise in research and measurement is at the forefront of the webisode as he and Paula […]

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7in7 Series: Maintaining Partnership Excellence with Andrea Thayer

On this webisode of 7in7, Paula is joined by Andrea Thayer from the Washington State Fair. Andrea has spent decades mastering the art of partnership excellence and shares her insights on how that has helped during times of crisis. Check out the video here: Key takeaways from the interview: Always deliver Strive to earn the […]

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Caravel Marketing to Support Sound Transit’s System Expansion Initiative

Caravel Marketing was awarded Sound Transit’s contract to support sponsorship and partnership efforts for their system expansion community launches and events over the next 5 years. The massive region-wide transportation project is currently underway and will have multi-phased openings and public launches over the span of several years. The added stations will be a major […]

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Accelerated Growth is the Result of Crisis Situations

By Paula Beadle These days it’s easy to become discouraged, but we are growing in different ways, and the challenges we face will make us better when calmer days arrive. Franklin Roosevelt said  “A smooth sea, never made a skilled sailor.” Sponsorship has made great strides over the last several years and now will evolve […]

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Future Landscape of Sponsorship

By Paula Beadle Sponsorship has been evolving slowly over the last several years, and while these have been great strides toward strengthening the value and relationships between brands and event properties, there is more work ahead. Whether we were ready for it or not, COVID-19 has escalated the need and demand to evolve the sponsorship […]

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7in7 Series: Amplifying Your Partnerships with Gail Lowney Alofsin

On this 7in7 webisode, Paula is joined by Gail Lowney Alofsin, Director of Corporate Partnerships at the Newport Harbor Corporation. Gail brings decades of experience as a speaker, author, professor, broadcaster, humanitarian, and business development executive. Paula and Gail have a timely and energetic conversation about ways to amplify your partnership efforts. Watch the webisode here: […]

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Recharging Your Revenue Efforts: 7 minutes to strengthen your partnership and revenue strategies

Join Paula Beadle, Caravel’s CEO and founder of Sponsorship Mastery, for her 7in7 discussion with LA Chargers Chief Revenue Officer, Jim Rushton. They get down to business for some real talk about partnerships, revenue strategies, and how he is leading his team into the future.   Here are our highlights from this super-charged discussion: “Proactive […]

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