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7in7 Series: Maintaining Partnership Excellence with Andrea Thayer

On this webisode of 7in7, Paula is joined by Andrea Thayer from the Washington State Fair. Andrea has spent decades mastering the art of partnership excellence and shares her insights on how that has helped during times of crisis. Check out the video here: Key takeaways from the interview: Always deliver Strive to earn the […]

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Caravel Marketing to Support Sound Transit’s System Expansion Initiative

Caravel Marketing was awarded Sound Transit’s contract to support sponsorship and partnership efforts for their system expansion community launches and events over the next 5 years. The massive region-wide transportation project is currently underway and will have multi-phased openings and public launches over the span of several years. The added stations will be a major […]

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Accelerated Growth is the Result of Crisis Situations

By Paula Beadle These days it’s easy to become discouraged, but we are growing in different ways, and the challenges we face will make us better when calmer days arrive. Franklin Roosevelt said  “A smooth sea, never made a skilled sailor.” Sponsorship has made great strides over the last several years and now will evolve […]

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Future Landscape of Sponsorship

By Paula Beadle Sponsorship has been evolving slowly over the last several years, and while these have been great strides toward strengthening the value and relationships between brands and event properties, there is more work ahead. Whether we were ready for it or not, COVID-19 has escalated the need and demand to evolve the sponsorship […]

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7in7 Series: Amplifying Your Partnerships with Gail Lowney Alofsin

On this 7in7 webisode, Paula is joined by Gail Lowney Alofsin, Director of Corporate Partnerships at the Newport Harbor Corporation. Gail brings decades of experience as a speaker, author, professor, broadcaster, humanitarian, and business development executive. Paula and Gail have a timely and energetic conversation about ways to amplify your partnership efforts. Watch the webisode here: […]

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Recharging Your Revenue Efforts: 7 minutes to strengthen your partnership and revenue strategies

Join Paula Beadle, Caravel’s CEO and founder of Sponsorship Mastery, for her 7in7 discussion with LA Chargers Chief Revenue Officer, Jim Rushton. They get down to business for some real talk about partnerships, revenue strategies, and how he is leading his team into the future.   Here are our highlights from this super-charged discussion: “Proactive […]

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7in7 Series: Preparing for Success with Michael Kithcart

Paula Beadle, Caravel Marketing CEO and Founder of Sponsorship Mastery, is joined by Michael Kithcart, founder of Michael Kithcart Consulting. Michael is an executive coach and strategy expert who is harnessing her talents during this crisis to empower and strengthen business leaders. On this 7in7 webisode, Paula and Michael cut to the chase and give […]

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Using Your Voice to Inspire the Community & Support Your Sponsors

By Austin Hahn We’ve seen lots of brands and event properties step up in the midst of this crisis. Breweries and distilleries across the country are making hand sanitizer to help with shortages, Uber is urging their riders to stay home in order to prioritizing offering their services to essential workers, and colleges like the […]

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Using a Creative Process to Develop Big, Bold Ideas Part I

By Paula Beadle Over the last few weeks we have provided resources, ideas, action steps and participated in webinars to help our industry through this challenging and uncertain time. I’m hopeful the information and optimism we are providing is helpful to your creative process. Although you may be overwhelmed with information these days, it’s important […]

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Trust Your Experience, Talent, and Instinct

By Paula Beadle There is no roadmap to our new collective experience. We are all learning how to manage the practicalities and heartaches of a pandemic. Yet for now, in life and in business, we couldn’t have planned for this moment. No matter how effective and in command we were yesterday, today is a whole […]

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