Sponsorship Community Resource

Caravel Marketing is providing tools, insights, and resources that will help the sponsorship community, properties, events and brands, to navigate the shifting tides of the industry during this unprecedented time. We welcome questions and topics that are pressing to your organization or the industry as a whole – email

Caravel Marketing is committed to providing services that will support the growth, sustainability, and success of our clients and partners. Our goal has always been to serve the needs of our clients as they evolve and change. Now is no exception. We look forward to expanding our services, exercising our strategic and creative strengths to find new, bold ways to drive revenue, and imagining a new future together.

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Come for Sponsorship Mastery Summit, Stay to Explore Seattle

There’s much more to Sponsorship Mastery Summit than two days of leadership training and tools for mastering sponsorship. Special activities before and after the sessions are intended to promote balance. Some optional activities and amenities available to workshop participants while in Seattle: Group Activities: Summit registration includes access to a networking happy hour presented by […]

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Industry All-Stars from Seattle Mariners and Special Olympics Join Sports Broadcaster Jen Mueller at Sponsorship Mastery Summit

Sponsorship Mastery Summit debuts this fall, September 25-26, at Hyatt Regency Lake Washington in Seattle. The intensive workshop is designed specifically for sponsorship sales leaders and teams to build stronger partnerships and improve performance. Attendees take their knowledge and skills to mastery level through active engagement and direct access to leaders who have mastered sponsorship. […]

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Q&A with Sponsorship Thought Leader Kristi Ellefson, Delta Dental Washington

By Carol Garza Kristi Ellefson is the senior manager of public relations and brands for Delta Dental of Washington and will be a guest panelist at the Sponsorship Mastery Summit. She was one of the first to hear the plans for this two-day summit and immediately agreed to join us. We had the opportunity to […]

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Now Hiring: Marketing Manager

Caravel Marketing is a rapidly growing company specializing in sponsorship and partnership marketing. Caravel develops strategic sponsorship marketing plans and provides sales training to increase sponsor value and accelerate performance; we guide the entire sponsorship sales process from beginning to end, connecting companies and properties to create meaningful partnerships. We are a small but mighty […]

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Q&A with Sponsorship Thought Leader Jim Andrews

By Paula Beadle The course of my career changed after attending my first IEG conference somewhere around 1990. That conference and the many that followed had a significant impact on my career and entrepreneurial journey. When I first met Jim Andrews, I was immediately impressed with his knowledge, but it was his presence that really […]

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After Sponsorship Mastery Summit: The Learning and Exchange Continues

Sponsorship Mastery Summit is more than a two-day event. Following the summit, participants receive access to tools, resources and expertise that support ongoing sponsorship success. This is your opportunity to get into the practical application of sponsorship. Plus, content is developed in real time, based on your feedback. Tell us what you want to know […]

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Working Your Sponsorship Sales Funnel

By Michael Kithcart The best salespeople are constantly sharpening their skills. Sponsorship Mastery Summit was created with this in mind. It’s a two-day workshop for sponsorship leaders and their teams, September 25-26, 2019 in Seattle, Washington. It features industry experts facilitating interactive sessions for mastering the art and science of sponsorship. The learning and exchange […]

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Announcing Sponsorship Industry Leaders from Alaska Airlines, Delta Dental, MillerCoors and the Seattle Storm to Speak at Sponsorship Mastery Summit

Sponsorship Mastery Summit Debuts in Seattle This Fall, September 25-26 Sponsorship Mastery Summit is a two-day rigorous sponsorship workshop that will take place September 25-26, 2019 in Seattle, Washington. The summit is designed specifically for sponsorship sales leaders and teams to improve performance, increase revenue and master sponsorships. Unlike other industry events, Sponsorship Mastery Summit […]

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Q&A with Sponsorship Thought Leader Jane Zalutsky

By Paula Beadle Jane Zalutsky is a pioneer in the sponsorship industry. She is also affectionately known as the “Velvet Hammer.” She is as sophisticated and stylish as velvet and as powerful and effective as a hammer. Her natural ability to combine the two is magical. I’ve had the honor of working shoulder to shoulder […]

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Did P&G Miss the Mark with Its U.S. Soccer ‘Gender Pay Equity Once and for All’ Ad?

By Paula Beadle As a woman-owned and operated sponsorship marketing agency, Caravel takes notice when an iconic brand leverages its sponsorship to make a social statement. We believe sponsorship is an underused but very effective vehicle to communicate and support diversity, inclusion and equality. Brands that take a strong position on social issues should be […]

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