Oklahoma State Fair

Sponsorship, Branding and Technology Consulting

The Oklahoma State Fair enlisted the expertise of Caravel to evaluate three critical areas within the organization to accelerate revenue growth: assess the technology assets and performance; evaluate the sponsorship effort; and recommend the validity of a rebranding effort.

Caravel conducted a comprehensive assessment and developed an insight and recommendation report that explored opportunities to increase sponsor value and improve operating efficiencies. Caravel evaluated the digital marketing efforts, platforms, and data integration to determine effectiveness and incorporation of sponsors. We analyzed the potential benefits, challenges and costs associated with a rebranding initiative. Following the first phase, the fair continued its work with Caravel to facilitate the development of an annual organizational operating plan and to guide the process of a website redesign.