Sponsorship Planning and Representation
The Paris Panthers, a Global Champions League (GCL) show jumping team, retained Caravel Marketing to examine potential opportunities for the Paris Panthers to partner with corporate sponsors to support the future growth of the team and the league. Caravel was hired to develop a sponsorship plan and lead the efforts to secure new sponsors.
A pilot sponsorship program was launched in the first year and Caravel tested strategies in real time to inform immediate and future initiatives. Caravel secured high-profile partners including Lululemon, Maui Jim, Edminston Yachts and Netjets and represented the team for two years, setting up the team for long-term success.