Seattle Center

Business Development and Sponsorship Consulting

Seattle Center, a 74-acre campus located in the heart of Seattle, hosts 500 programs, 5,000 shows and events, and 12 million visitors every year. The organization set out on a mission to grow its sponsorship initiatives and employ a more strategic approach to incorporating partners into programming, attractions and special events. Caravel was retained to develop and negotiate sponsorship marketing programs to integrate seamlessly into Seattle Center’s campus.

Caravel created customized programs to benefit visitors and enhance their overall experience, while simultaneously achieving the marketing objectives of the sponsors. Contract negotiations led by Caravel resulted in achieving a $1 million goal and multi-year official partnerships with brands including Coca-Cola, Starbucks, Alaska Airlines and T-Mobile. For five years, Seattle Center partnered with Caravel for strategic consulting and representation services.