University of Washington

Consulting, Sponsorship Planning and Representation

UW enlisted the expertise of JZWorks and Caravel Marketing to conduct a campus-wide assessment and develop a sponsorship strategy. A detailed analysis of the university’s current situation was conducted. Following approval by the Board of Regents, the plan was implemented across the campus and signature partnerships with Coca-Cola and Starbucks were developed. We also helped to form a new sponsorship marketing department and provided deal coaching consulting services.