Washington State Fair

Strategic Consulting, Sponsorship, Rebranding and Date Expansion

Caravel led the Washington State Fair’s integrated sponsorship efforts, an organization-wide rebranding effort, and—most recently—the challenge of a date expansion. To ensure success, we worked closely with the fair’s leadership team to identify opportunities and challenges related to an expanded 2016 schedule of event dates. Market research was conducted, stakeholders were interviewed, and a plan summarizing opportunities, approach and timeline was presented.