Washington State Fair
Strategic Consulting, Sponsorship, Rebranding and Date Expansion
Caravel Marketing has partnered with the Washington State Fair and Event Center for over a decade. The work has included Caravel’s management of the fair’s sponsorship efforts, an organization-wide rebranding effort, and a date expansion.
The average sponsorship investment at Washington State Fair has increased by 100 percent, and the total revenue has grown by 60 percent as a result of Caravel’s efforts. The revenue growth has consistently outpaced industry sponsorship revenue growth year-over-year. The rebranding effort has been recognized as a successful model by the organization, the community and throughout the industry. The expansion initiative has met all measures of success including revenue, attendance growth and operational impact. Each initiative was a collaborative effort of both internal and external stakeholders, all of whom helped inform the development of a comprehensive plan to ensure success.