Industry News & Trends

Future Landscape of Sponsorship

By Paula Beadle Sponsorship has been evolving slowly over the last several years, and while these have been great strides toward strengthening the value and relationships between brands and event properties, there is more work ahead. Whether we were ready for it or not, COVID-19 has escalated the need and demand to evolve the sponsorship […]

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Emerging Categories: 2020 First Quarter Trends

The first quarter of 2020 is well underway, which means your new year goals and sales plans are ready to be executed. To help, each quarter we will be providing an updated report of the top emerging categories. Our team has researched the data from industry-wide resources, including WinMo, SponsorPitch, IEG, and trending news and […]

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Did P&G Miss the Mark with Its U.S. Soccer ‘Gender Pay Equity Once and for All’ Ad?

By Paula Beadle As a woman-owned and operated sponsorship marketing agency, Caravel takes notice when an iconic brand leverages its sponsorship to make a social statement. We believe sponsorship is an underused but very effective vehicle to communicate and support diversity, inclusion and equality. Brands that take a strong position on social issues should be […]

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Music Festival Sponsorships: All About Fan Experience

By Chris Olsen In an effort to break through the clutter of the thousands of ads that consumers are exposed to each day, more brands are devoting marketing dollars to sponsorship and experiential marketing. It’s a valuable tool for making meaningful connections with consumers and providing them with memorable shared experiences aligned with a specific […]

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Flying My Sponsorship Geek Flag at the IEG World Conference

By Paula Beadle I was pleased to participate in the IEG World Conference again this year. The conversations between the sessions were as insightful and inspiring as the conference speakers. I’ve attended several IEG conferences during my career, and it’s the familiar faces I look forward to seeing the most. Coming together with like-minded people […]

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Take Me Out to the Ballgame: An Inside Look at MLB Sponsorship

By Michael Kithcart From bobbleheads to tires, Major League Baseball is knocking it out of the park with sponsor integration. Viewing ratings are down, ballpark attendance is down, but sponsorship revenue continues to grow, up 5 percent in 2018 to $938M, according to Statista. While the league doesn’t generate as much as the NFL ($1.39B), […]

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Highlights from the Washington Festivals and Events Association Educational Conference

By Lindsey Kemkes The Washington Festivals and Events Association (WFEA) Educational Conference is the Northwest’s premier annual gathering of festival and event professionals for learning and networking. It features three days of intensive workshops, educational sessions and keynote presentations from local and national industry leaders. At this year’s event, topics addressed the challenges of expenses […]

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Highlights From IEGWorld 2019

By Carol Garza This year, the IEGWorld 2019 in Chicago expanded the sponsorship conversation. It included more marketing and storytelling, theories and strategies. Technology platforms were a larger focus and included test cases of brands working with e-sports and Twitch. There was significant emphasis on social accountability and the importance of companies not simply putting […]

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Between the Sessions: Sponsorship Conversations and Highlights from IAFE

By Paula Beadle and Michael Kithcart At this year’s International Association of Fairs and Expositions (IAFE) Convention in San Antonio, the Caravel team spent much of our time engaged in interesting conversations with thought leaders. We departed even more energized and enthused than when we arrived. It’s always a challenge to attend as many sessions […]

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The Three R’s of State Fair Sponsorship Marketing

By Paula Beadle As we prepare for the annual International Association of Fairs and Expositions (IAFE) Convention, the Caravel Marketing team has been digging in, researching the most pressing issues in the industry and developing creative solutions to address them. It’s evident that fairs continue to face pressures to increase attendance, generate more revenue, and engage […]

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