Pricing & Valuation

A Simple and Transparent Approach to Sponsorship ROI Remains Paramount

Recently an article was published on Forbes.com by Stephen Diorio on “Providing the Financial Contribution of Sponsorships to the Business.” The article was interesting and should be required reading for every sponsorship team. I wanted to take a few moments to share my thoughts about the article and address the challenges brands face in measuring […]

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Sponsorship Pricing: More Art Than Science

By Paula Beadle Determining the value of a sponsorship program continues to be one of the greatest challenges of sponsorship marketing. I am taking another look at this complicated topic and sharing new thoughts and observations. At this year’s Sponsorship Mastery Summit, we are going to “Bobby Wagner” this topic. Through conversations with prospective clients and […]

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Is a Naming Rights Deal Worth the Price?

By Paula Beadle T-Mobile recently announced a 25-year naming right partnership with the Seattle Mariners worth $87.5 million—approximately $3.5 million a year for the next 25 years. Like many sponsorship pros, my immediate reaction was to applaud both sides of the table. When done right, naming rights deliver a valuable return on investment for sponsors […]

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The Art and Science of Sponsorship Pricing

By Paula Beadle One of the toughest questions facing the sponsorship industry is: How do I price my proposal?  The simple answer is that it’s a combination of art and science. I recently spoke at the IAFE Sponsorship and Marketing Conference in San Antonio, and along with my presenting partner we tackled sponsorship pricing. Many […]

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