Leadership & Team Development

Using Your Voice to Inspire the Community & Support Your Sponsors

By Austin Hahn We’ve seen lots of brands and event properties step up in the midst of this crisis. Breweries and distilleries across the country are making hand sanitizer to help with shortages, Uber is urging their riders to stay home in order to prioritizing offering their services to essential workers, and colleges like the […]

Read More

Trust Your Experience, Talent, and Instinct

By Paula Beadle There is no roadmap to our new collective experience. We are all learning how to manage the practicalities and heartaches of a pandemic. Yet for now, in life and in business, we couldn’t have planned for this moment. No matter how effective and in command we were yesterday, today is a whole […]

Read More

Rising to the Occasion

By Michael Kithcart In the event industry, the last month has been a series of reactions and triage. Events have been canceled last minute and seasons ended or postponed responding to the need to isolate. Everyone’s had to move to working remotely, revenue has stopped. As event leaders you’ve had to make hard calls, answer […]

Read More

Great Reads for Sponsorship Sales and Marketing Leaders

By Michael Kithcart Learning and inspiration come from many sources. At Caravel Marketing, we often find ourselves recommending a variety of books, articles and podcasts based on conversations with clients. As we charted our growth for the coming year, we reflected on the resources we refer to or recommend again and again. We realized just […]

Read More

Hands in the Middle, Everyone! Sponsorship Sales Is a Team Sport

By Michael Kithcart I challenge you to walk through any company and find a role that doesn’t support sales in some way. Several areas contribute to sales preparation and follow-up. Marketing helps tell the story. IT keeps systems operating and manages valuable data. Finance makes transactions effective and efficient. Production produces the product or service […]

Read More

A Tiger Conversation … Powerful and Swift Moves to Reach Your Target

By Paula Beadle For the second year, I had the honor of presenting at the Inspired You event outside of Seattle, Washinton. My goal was to share powerful and swift moves for managing career growth including some of my favorite topics—planning, discovering your strengths and navigating critical communication—along with the meaningful nuggets I’ve collected along the […]

Read More

Hiring the Right Sponsorship Team

By Paula Beadle Are you considering making a change in your sponsorship sales management or adding a new team member in the coming year?  I recently facilitated a round table discussion at the International Association of Fairs and Expositions (IAFE) conference on the pros and cons of managing sponsorship efforts with internal staff members vs. […]

Read More

Discover Your Strengths

By Paula Beadle I was privileged to speak on the topic of discovering strengths at the recent Inspired You conference outside of Seattle, Washington. This event is designed especially for women to explore the question “what do I WANT to do?” rather than “what do I HAVE to do?” They also discover new sources of inspiration […]

Read More