By Paula Beadle These days it’s easy to become discouraged, but we are growing in different ways, and the challenges we face will make us better when calmer days arrive. Franklin Roosevelt said “A smooth sea, never made a skilled sailor.” Sponsorship has made great strides over the last several years and now will evolve […]
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By Paula Beadle The power of sponsorship marketing will unite sponsors with events, causes, and properties in stronger and more innovative ways in the future. Sponsorship is the most effective marketing channel to directly connect with audiences in a meaningful way. Be prepared to arm your brand partners with data and insights that reinforce the […]
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By Michael Kithcart Sponsorship sales might just be the most rewarding and creative type of sales there is. At its best, sponsorship opportunities are designed around the multiple marketing objectives of a sponsor. Brand activations are personalized and unique, aligning with the community and specific causes. In this two-part blog, I’ll share insights for mastering […]
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By Teri Bellamy Are you limiting your nonprofit organization’s ability to meet its mission by having a narrow view of the role sponsorship revenue can play in your fundraising strategy? Nonprofits have been known to shy away from sponsorship revenue opportunities due to concerns about the misalignment of values, selling out to corporate interests or […]
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By Michael Kithcart “Planning is bringing the future into the present so that you can do something about it now.” —Alan Lakein I am a strategy geek who loves budgeting and planning season. Carving out the time to refine or recall the bigger vision, identifying key objectives to get there, and working with teams and […]
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By Paula Beadle A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular and serve as a management tool. Through Caravel’s years of experience, we have refined […]
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By Paula Beadle As the Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Does your organization have an abundance of opportunities and good fortune? Seneca would likely argue that without preparation neither is possible. Wishful thinking may bring you some luck, but identifying and maximizing opportunities requires a thoughtful plan. I […]
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