Sponsorship Mastery

Why Sponsorship Mastery Summit? Top 10 Reasons to Attend

Have you ever attended a summit or conference and thought “that session was such a waste of time” or “why is this speaker even here?” or “I just spent two full days in sessions but didn’t walk away with any tools to apply to make my work more effective or make my program more successful”? […]

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Q&A with 2020 Sponsorship Mastery Summit thought leader Britt Carlson

By Paula Beadle Sponsorship Mastery is excited to announce Britt Carlson’s return at the 2020 Sponsorship Mastery Summit. Britt’s 2019 session “What’s the Big Idea?” was rated as one of the top sessions by summit attendees. Britt Carlson is a master at building partnerships at the highest levels and currently serves as the CEO for […]

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It’s Time for a New Sponsorship Story—Let’s Write the Book Together

By Paula Beadle Last week, 100 sponsorship leaders from around the nation gathered together in Seattle to “chart a new course” within their organization and the sponsorship industry at the inaugural Sponsorship Mastery Summit. They will forever be known as the Sponsorship Mastery 100, the leaders and innovators who will write the book for the […]

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Q&A with Sponsorship Thought Leader Jason Klein

By Paula Beadle Jason Klein has had a long career in sponsorship, and we have a lot in common. We have both sold and bought sponsorships, worked in media and share a passion for training and development. He is an exceptional communicator. In part, because he listens intently. This is truly a gift in his […]

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Q&A with Sponsorship Thought Leader Marques Jackson

By Michael Kithcart As an industry veteran of sports and entertainment marketing for MillerCoors, Marques Jackson has a track record of elevating brands and maximizing the right sponsorships and partnerships. As someone who is consistently prospecting and sees a volume of partnership opportunities, I was curious about the themes he sees on the brand side […]

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Q&A with Sponsorship Thought Leader Paula Beadle

By Chris Olsen Paula Beadle and I have known each other a long time, but many years had passed since we last worked together. Our first meeting was many years ago when she had an event marketing business in Minneapolis and was selling sponsorships for the Basilica Block Party. I was the marketing and promotions […]

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Come for Sponsorship Mastery Summit, Stay to Explore Seattle

There’s much more to Sponsorship Mastery Summit than two days of leadership training and tools for mastering sponsorship. Special activities before and after the sessions are intended to promote balance. Some optional activities and amenities available to workshop participants while in Seattle: Group Activities: Summit registration includes access to a networking happy hour presented by […]

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Industry All-Stars from Seattle Mariners and Special Olympics Join Sports Broadcaster Jen Mueller at Sponsorship Mastery Summit

Sponsorship Mastery Summit debuts this fall, September 25-26, at Hyatt Regency Lake Washington in Seattle. The intensive workshop is designed specifically for sponsorship sales leaders and teams to build stronger partnerships and improve performance. Attendees take their knowledge and skills to mastery level through active engagement and direct access to leaders who have mastered sponsorship. […]

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Q&A with Sponsorship Thought Leader Kristi Ellefson, Delta Dental Washington

By Carol Garza Kristi Ellefson is the senior manager of public relations and brands for Delta Dental of Washington and will be a guest panelist at the Sponsorship Mastery Summit. She was one of the first to hear the plans for this two-day summit and immediately agreed to join us. We had the opportunity to […]

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Q&A with Sponsorship Thought Leader Jim Andrews

By Paula Beadle The course of my career changed after attending my first IEG conference somewhere around 1990. That conference and the many that followed had a significant impact on my career and entrepreneurial journey. When I first met Jim Andrews, I was immediately impressed with his knowledge, but it was his presence that really […]

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