Sponsorship Sales Process

Selling Sponsorships Virtually

By Paula Beadle While events have been cancelled, postponed or placed in a holding pattern, many sponsors are planning for 2021 and exploring sponsorship opportunities. During the last few months you have likely discussed with sponsors how you are both pivoting and adjusting objectives in light of the pandemic. There has been a shift in […]

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Revisiting the Sales Process & COVID Considerations

By Paula Beadle A thriving sponsorship sales program requires the right talent and the right process. Using an established, repeatable sales process will improve performance. A consistent sales process will also boost the internal understanding of sponsorship, create a common vernacular and serve as a management tool. Although the landscape of selling has dramatically shifted […]

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Recharging Your Revenue Efforts: 7 minutes to strengthen your partnership and revenue strategies

Join Paula Beadle, Caravel’s CEO and founder of Sponsorship Mastery, for her 7in7 discussion with LA Chargers Chief Revenue Officer, Jim Rushton. They get down to business for some real talk about partnerships, revenue strategies, and how he is leading his team into the future.   Here are our highlights from this super-charged discussion: “Proactive […]

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5 Ways to Keep Your Sponsorship Sales Process Active

By Austin Hahn It may feel a bit awkward during this time to be conducting outreach, however it’s important during this time of uncertainty to maintain your efforts and, more importantly, plan for the future. As a person in sponsorship marketing, it’s up to each of us to keep facing forward, because this current situation […]

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Leading Your Sponsorship Sales Efforts in Times of Uncertainty

By Paula Beadle At Caravel Marketing we have implemented several key strategies to support our event clients, our brand partners, and the broader sponsorship community. We are using the time available to develop future revenue plans to assist in the inevitable recovery. We are coaching brands, upping our outreach efforts, and maintaining our focus on […]

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Sponsorship Sales During a Crisis

By Austin Hahn At Caravel Marketing we know selling sponsorships right now feels like pushing a rock up a mountain with your nose. We also know you are strong, disciplined, and fearless by nature.  During times of crisis, your sales talent, experience and determination are more important than ever. So keep selling. – – You’re […]

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Strengthening Sponsor Relationships

By Michael Kithcart Relationships are the core of any successful partnership. It is in times of uncertainty that honoring and supporting key relationships becomes more important than ever. Now is the time to be a worthy partner by finding ways you can support your sponsors. Join forces. Share. Collaborate. At Caravel Marketing we are seeking […]

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Key Actions to Retain Sponsors

By Paula Beadle Events large and small are contemplating what to do as COVID-19 continues to bear down on the U.S. Our immediate concern is how to work with and retain sponsors after an event has been cancelled. Here’s the topline advice we’re sharing with properties and events along with my one key action item: […]

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Working Your Sponsorship Sales Funnel

By Michael Kithcart The best salespeople are constantly sharpening their skills. Sponsorship Mastery Summit was created with this in mind. It’s a two-day workshop for sponsorship leaders and their teams, September 25-26, 2019 in Seattle, Washington. It features industry experts facilitating interactive sessions for mastering the art and science of sponsorship. The learning and exchange […]

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Sponsorship Sales 101: Five Tips for Getting the Meeting

By Lindsey Kemkes Getting a meeting with a prospective sponsor can be a challenging step in the sponsorship sales process. An in-person meeting is critical to creating a successful partnership. If a potential sponsor does not want to meet in person, it’s an indication of their level of interest. It may also be a sign […]

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