On this 7in7 series interview, Paula is thrilled to welcome Nate Silverman the Senior Vice President, Corporate Partnerships and Social Responsibility for the 4-time WNBA Champions, the Seattle Storm. Nate is a longtime sports marketer, from the Sonics to Learfield and the Seattle Sports Commission… Read More »7in7 Video Series: Taking the Sponsorship Industry by Storm with Nate Silverman
In one of our most exciting webisodes yet, Paula welcomes Gerry Tabio, President and Founder of Creative Resources Group. Gerry is a marketing master, idea guru, and a true thought leader. Gerry will surely leave you inspired, motivated, and ready to ramp up your sales… Read More »7in7 Series: The Power of Creativity in Sponsorship Sales with Gerry Tabio
Join Paula Beadle on this webisode of 7in7 for a conversation with Jeff Curtis, Portland Rose Festival Foundation’s CEO. Jeff’s experience in the sports and events sponsorship arena spans decades. Paula gets down to the nitty gritty to hear more about Jeff’s successful efforts to… Read More »7in7 Series: Sponsorship Solutions for the Future with Jeff Curtis
On this 7in7 episode, Paula is joined by Steven Wood Schmader, President & CEO of the International Festivals & Events Association (IFEA). Steven oversees a global effort to educate and equip festival and event professionals in order to produce stellar community celebrations. He brings a wealth… Read More »7in7 Series: A New Festival & Event Frontier with Steven Wood Schmader
Paula is joined by Amber Burda of the Houston Livestock Show & Rodeo on the latest edition of the 7in7 series. With years of sponsorship experience on both sides of the sponsorship table, Amber has brought innovative ideas, enthusiastic leadership, and substantial sponsorship growth to… Read More »7in7 Series: Pivoting Your Partnerships with Amber Burda
On this webisode of 7in7 Paula is joined by AJ Maestas, Founder & CEO of Navigate Research. AJ is a marketing expert, specializing in maximizing sponsorship revenue and performance through evaluating and measuring marketing investments in sports entertainment. AJ’s expertise in research and measurement is… Read More »7in7 Series: Navigating Sponsorship Value with AJ Maestas
On this webisode of 7in7, Paula is joined by Andrea Thayer from the Washington State Fair. Andrea has spent decades mastering the art of partnership excellence and shares her insights on how that has helped during times of crisis. Check out the video here: Key… Read More »7in7 Series: Maintaining Partnership Excellence with Andrea Thayer
On this 7in7 webisode, Paula is joined by Gail Lowney Alofsin, Director of Corporate Partnerships at the Newport Harbor Corporation. Gail brings decades of experience as a speaker, author, professor, broadcaster, humanitarian, and business development executive. Paula and Gail have a timely and energetic conversation about… Read More »7in7 Series: Amplifying Your Partnerships with Gail Lowney Alofsin
Join Paula Beadle, Caravel’s CEO and founder of Sponsorship Mastery, for her 7in7 discussion with LA Chargers Chief Revenue Officer, Jim Rushton. They get down to business for some real talk about partnerships, revenue strategies, and how he is leading his team into the future.… Read More »Recharging Your Revenue Efforts: 7 minutes to strengthen your partnership and revenue strategies
Paula Beadle, Caravel Marketing CEO and Founder of Sponsorship Mastery, is joined by Michael Kithcart, founder of Michael Kithcart Consulting. Michael is an executive coach and strategy expert who is harnessing her talents during this crisis to empower and strengthen business leaders. On this 7in7… Read More »7in7 Series: Preparing for Success with Michael Kithcart