Thought Leaders & 7in7 Series

7in7 Series: The Power of Creativity in Sponsorship Sales with Gerry Tabio

In one of our most exciting webisodes yet, Paula welcomes Gerry Tabio, President and Founder of Creative Resources Group. Gerry is a marketing master, idea guru, and a true thought leader. Gerry will surely leave you inspired, motivated, and ready to ramp up your sales efforts. Check it out here:    Here’s some key […]

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7in7 Series: Sponsorship Solutions for the Future with Jeff Curtis

Join Paula Beadle on this webisode of 7in7 for a conversation with Jeff Curtis, Portland Rose Festival Foundation’s CEO. Jeff’s experience in the sports and events sponsorship arena spans decades. Paula gets down to the nitty gritty to hear more about Jeff’s successful efforts to pivot the iconic festival in the midst of COVID-19 and […]

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7in7 Series: A New Festival & Event Frontier with Steven Wood Schmader

On this 7in7 episode, Paula is joined by Steven Wood Schmader, President & CEO of the International Festivals & Events Association (IFEA). Steven oversees a global effort to educate and equip festival and event professionals in order to produce stellar community celebrations. He brings a wealth of insights to their conversation about what is happening in […]

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7in7 Series: Pivoting Your Partnerships with Amber Burda

Paula is joined by Amber Burda of the Houston Livestock Show & Rodeo on the latest edition of the 7in7 series. With years of sponsorship experience on both sides of the sponsorship table, Amber has brought innovative ideas, enthusiastic leadership, and substantial sponsorship growth to the Rodeo. Paula and Amber talk about how the Rodeo […]

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7in7 Series: Navigating Sponsorship Value with AJ Maestas

On this webisode of 7in7 Paula is joined by AJ Maestas, Founder & CEO of Navigate Research. AJ is a marketing expert, specializing in maximizing sponsorship revenue and performance through evaluating and measuring marketing investments in sports entertainment.  AJ’s expertise in research and measurement is at the forefront of the webisode as he and Paula […]

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7in7 Series: Maintaining Partnership Excellence with Andrea Thayer

On this webisode of 7in7, Paula is joined by Andrea Thayer from the Washington State Fair. Andrea has spent decades mastering the art of partnership excellence and shares her insights on how that has helped during times of crisis. Check out the video here: Key takeaways from the interview: Always deliver Strive to earn the […]

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7in7 Series: Amplifying Your Partnerships with Gail Lowney Alofsin

On this 7in7 webisode, Paula is joined by Gail Lowney Alofsin, Director of Corporate Partnerships at the Newport Harbor Corporation. Gail brings decades of experience as a speaker, author, professor, broadcaster, humanitarian, and business development executive. Paula and Gail have a timely and energetic conversation about ways to amplify your partnership efforts. Watch the webisode here: […]

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Recharging Your Revenue Efforts: 7 minutes to strengthen your partnership and revenue strategies

Join Paula Beadle, Caravel’s CEO and founder of Sponsorship Mastery, for her 7in7 discussion with LA Chargers Chief Revenue Officer, Jim Rushton. They get down to business for some real talk about partnerships, revenue strategies, and how he is leading his team into the future.   Here are our highlights from this super-charged discussion: “Proactive […]

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7in7 Series: Preparing for Success with Michael Kithcart

Paula Beadle, Caravel Marketing CEO and Founder of Sponsorship Mastery, is joined by Michael Kithcart, founder of Michael Kithcart Consulting. Michael is an executive coach and strategy expert who is harnessing her talents during this crisis to empower and strengthen business leaders. On this 7in7 webisode, Paula and Michael cut to the chase and give […]

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Q&A with 2020 Sponsorship Mastery Summit thought leader Britt Carlson

By Paula Beadle Sponsorship Mastery is excited to announce Britt Carlson’s return at the 2020 Sponsorship Mastery Summit. Britt’s 2019 session “What’s the Big Idea?” was rated as one of the top sessions by summit attendees. Britt Carlson is a master at building partnerships at the highest levels and currently serves as the CEO for […]

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