our approach

Creative. Informative. Innovative.

“I can’t control the wind but I can adjust the sail.” –Ricky Skaggs

How we work is unique among sponsorship marketing companies. We identify growth opportunities, solve the big problems, address little challenges, and tackle everything in between. We creatively evaluate the situation, brainstorm ideas, and arrive at solutions that will accomplish the goals. How we succinctly and effectively deliver on this promise is where it gets exciting.

We share our experience and knowledge across sponsorship valuation, sponsorship pricing, revenue development and more to create the most effective corporate sponsorship strategy. We apply strategic thinking, and use the dynamic Creative Problem-Solving process to explore, chart, discover and navigate. Executives, teams, and task forces participate in our sessions designed to guide strategic planning, problem solving, idea generation and team building.


Conduct an assessment


Search for solutions and new ideas


Focus and map a plan of action


Stay the course and ensure the team delivers results

Caravel’s approach is highly customized—individually designed to meet each client’s objectives—and begins with an exploration process. The exploration starts with an assessment of your current situation to understand and define the objectives. We then thoroughly analyze this assessment and proceed to develop new ideas, opportunities and solutions for your sponsorship marketing plan or other deliverables.

Focus is at the core of our work. In a world of constant distractions, the ability to focus has become progressively challenging for individuals, teams and companies. Maintaining this focus, we deliver an action plan to accelerate growth.

We integrate into the organization and navigate through this entire process, to ensure delivery of the desired results. We guide you through implementation and stay the course, collaborating with your team throughout the entire journey.